Pay TV subscriptions continue to grow in Asia-Pacific

Monday, March 15th, 2021
Digital TV Research logo

Asia Pacific to reach 630 million pay TV subs

Asia Pacific will have 630 million pay TV subscribers by 2026, up from 609 million at end-2020. India will add 21 million. China and India together will have nearly 500 million subs. The number of TV households will grow by 54 million to 979 million.

Asia Pacific pay TV subscribers by country - China, India, South Korea, Indonesia, Japan, Others - 2020, 2021, 2026
Source: Digital TV Research Ltd

Simon Murray, Principal Analyst at Digital TV Research, said: “Six countries will lose pay TV subscribers between 2020 and 2026. Most will be developed countries, but China is also included. China will fall by 10 million subscribers. This is cord-cutting, but represents only a 3% decline to 318 million.”

IPTV subscribers will overtake cable in 2024. IPTV will add 51 million subscribers between 2020 and 2026 to take its total to 283 million. Digital and analog cable subscriptions will fall by 19 million and 13 million respectively. Pay satellite TV will increase by only 2 million subscribers to take the total to 83 million.