Bouygues Telecom and NRJ GLOBAL to deploy addressable TV

Bouygues Telecom and NRJ GLOBAL announce signing of agreement on addressable TV

PARIS — Bouygues Telecom and NRJ GLOBAL today announced that they have signed an agreement allowing the channels of the NRJ group to take advantage of the operator’s addressable TV data and technical knowhow. NRJ GLOBAL, the multimedia TV, radio, digital, and cross-media agency of the NRJ group, will use Bouygues Telecom’s stock of 4 million boxes to offer targeted advertising on linear TV this autumn.

“I am delighted with this new partnership which strengthens the role played by Bouygues Telecom in the implementation of addressable TV in France” said Renan Abgrall, Director of the Value Factory of Bouygues Telecom. “Together, we will demonstrate the ease of deployment of our solution on all networks, whatever their size, so that they can take advantage of the advertising revolution that is addressable TV.”

“We are delighted with this partnership with Bouygues Telecom which will allow us to enrich our targeting offers with addressable TV. We are eager to offer this new solution which will be available in the autumn of 2021” declared Cécile Chambaudrie, President of NRJ GLOBAL.