Paramount+ adds more than 6 million subscribers in 2Q 2021

Thursday, August 5th, 2021 
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NEW YORK — ViacomCBS Inc. (NASDAQ: VIAC; VIACA) today reported financial results for the quarter ended June 30, 2021.

Statement From Bob Bakish, President & CEO: “In a quarter of strong business performance, including growth in advertising and affiliate, streaming was a standout. We continued to accelerate our global streaming momentum and delivered phenomenal results across our flagship streaming services. For the second consecutive quarter, Paramount+ fueled more than 6 million additions to our global streaming subscription base, which now reaches over 42 million. This growth was driven by the power of the service’s differentiated content strategy and expanding content slate. Looking ahead, we’re excited about our opportunity to build on this momentum, as we scale Paramount+’s content offerings across genres and expand our reach with global audiences.”

Global Streaming Highlights

Global streaming subscribers rose to more than 42M, adding 6.5M subscribers in the quarter.

  • Subscriber additions in the quarter were led by Paramount+.
    • Domestically, Paramount+ originals drove strong subscriber sign-ups and engagement.
      • The top drivers of sign-ups included the new iCarly series, Infinite, UEFA Champions League, The Challenge: All Stars and Why Women Kill.
      • Engagement reached an all-time high in the quarter, driven by Infinite, SpongeBob SquarePants, the new iCarly series, NCIS and The SpongeBob Movie: Sponge on the Run.
      • Total viewing hours and watch time per active subscriber grew quarter-over-quarter.
    • Internationally, Paramount+ launches to date have had strong momentum, led by its progress in Latin America.
    • Paramount+ to launch in Australia and New Zealand this August and in key European markets, including the UK, Ireland, Italy, Germany, Switzerland and Austria in 2022 as part of new Sky partnership.
  • SHOWTIME OTT delivered strong growth in sign-ups and engagement, driven by originals, including The Chi, Shameless and City on a Hill.

Global expansion and domestic growth helped global Pluto TV MAUs exceed 52M in the quarter and revenue surge 169% year-over-year, more than doubling for the fourth quarter in a row.

  • Domestic watch-time per user grew 45% year-over-year.

Links: ViacomCBS