Five Atlanta TV stations launch NEXTGEN TV broadcasts

Tuesday, August 24th, 2021 
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Five Atlanta Television Stations Launch NEXTGEN TV Broadcasts

  • NEXTGEN TV Delivers Enhanced Broadcast Video and Audio Service, Future Interactive Applications, and Upgradable Technology

ATLANTA — Atlanta television viewers can now experience the future of broadcast television as five local TV stations join together to launch NEXTGEN TV. Delivering more expansive audio and video options, as well as other innovative new capabilities, NEXTGEN TV delivers an enhanced live broadcast viewing experience to viewers in the Atlanta metro.

Atlanta—the seventh-ranked media market in the US—will now get the most out of live news, events, and sports programming, as NEXTGEN TV incorporates internet content so that viewers are informed and entertained. As Atlanta is home to a unique and bold sports market spanning college and professional teams, sports fans have a lot to be excited about, as the interaction between them and their screens will be revolutionized.

“NEXTGEN TV offers enhanced features to broadcast television, such as stunning video with brilliant color, sharper images, and deeper contrast, and is a thorough upgrade to traditional television,” said Tom Casey, vice president, engineering and technology for the Meredith Local Media Group. “NEXTGEN TV also exclusively offers Voice + audio from Dolby, so viewers can hear every voice, while also experiencing movie-theater quality sound and uniform volume across different channels.”

Just in time for the fall sports season, viewers can find NEXTGEN TV-enabled televisions from LG Electronics, Samsung, and Sony at local and national retailers. While features available on NEXTGEN TV will vary by device and broadcaster as commercial service launches in local markets, it is designed to be upgraded, enabling a viewer’s television set to advance seamlessly with the latest technology.

“NEXTGEN TV merges over-the-air TV with internet content, creating a personalized, interactive experience for viewers and their home screens,” added Anne Schelle, managing director of Pearl TV, the broadcaster business group that is coordinating NEXTGEN TV station launches. “Many NEXTGEN TV sets are now available across the country ahead of the fall football season, so viewers looking to enhance their experience now with this upgradable technology can stay current with features that will be released in the future.”

Atlanta viewers can now find five channels over-the-air with NEXTGEN TV:
Meredith Local Media’s WPCH (Independent, Channel 17) and WGCL (CBS, Channel 46), Cox Media Group’s WSB (ABC, Channel 2), FOX Television Stations’ WAGA (FOX, Channel 5), and TEGNA’s WXIA (NBC, Channel 11). Viewers watching these channels can look forward to enhanced television viewing provided by NEXTGEN TV as a complement to streaming platforms, as NEXTGEN TV doesn’t compete for household bandwidth with over-the-top content, but is provided as a free over-the-air service to elevate viewers’ experiences.

Links: Pearl TV; Meredith