ucfunnel to power marketing automation on the TCL ChannelThursday, August 26th, 2021
ucfunnel partners with TCL FFalcon to showcase interactive features on smart TVs through their ucX marketing automation solution
SAN FRANCISCO — ucfunnel, a global Smart Media programmatic solution provider, announces a new collaboration with TCL FFalcon, the world’s leading internet and AIxIoT service platform. Starting in North America, LATAM and the EU, the collaboration will showcase ucfunnel’s marketing automation solution that delivers interactive features and personalized advertisements to target audiences on the TCL Channel, the streaming entertainment service from electronics brand TCL.
ucX, the AI-enabled ad exchange platform powered and developed by ucfunnel, serves 150 billion impressions monthly. The platform helps premium content providers and global marketers to consolidate, facilitate, create and automate a variety of marketing activities paired with SVAD (splash video AD) and LCAD (launcher AD) for premium streaming content on the TCL Channel.
Through the partnership, users will experience enhanced viewing experiences by seeing non-intrusive high-impact ads on apps within the TCL Channel. As a result, global buy sides will be able to deliver tailored campaigns to TCL Channel, seamlessly matching global brand images to users’ interests and leading to synergies among ucfunnel, TCL FFalcon and global buy sides in meeting the needs of their combined global audience.
“We are extremely thrilled to partner with TCL FFalcon to achieve greater personalization of viewing experiences, improve data-driven insights and drive more leads to further expand the business synergy inherent in our technology,” said Kenny Wu, Head of Smart Media BU at ucfunnel.