Nearly 700 million SVOD subscribers for Asia Pacific in 2026

Thursday, September 9th, 2021 
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Nearly 700 million SVOD subs for Asia Pacific

Asia Pacific will have 698 million SVOD subscriptions by 2026, up from 502 million at end-2021. China will provide 354 million SVOD subscriptions in 2026 – or half of the region’s total. India will reach 157 million.

Asia Pacific SVOD subscribers by platform in 2026 - Netflix, Disney+, HBO, Amazon Prime Video, Apple TV+, Viu, Other, iQiyi, Tencent, Youku, Bilibili, Mango, Other China

Simon Murray, Principal Analyst at Digital TV Research, said: “China will remain dominant, although its growth will slow. This is due to new online anti-fan regulations that limit game time for minors and force SVOD platforms to screen fewer reality shows. This will dampen interest in SVOD.”

Disney+ overtook Netflix in subscriber terms in 2020 – almost entirely due to its success in India. Disney+ will reach 121 million subscribers by 2026; double its 2021 total.

Links: Digital TV Research