Nearly 700 million SVOD subscribers for Asia Pacific in 2026Thursday, September 9th, 2021
Nearly 700 million SVOD subs for Asia Pacific
Asia Pacific will have 698 million SVOD subscriptions by 2026, up from 502 million at end-2021. China will provide 354 million SVOD subscriptions in 2026 – or half of the region’s total. India will reach 157 million.
Simon Murray, Principal Analyst at Digital TV Research, said: “China will remain dominant, although its growth will slow. This is due to new online anti-fan regulations that limit game time for minors and force SVOD platforms to screen fewer reality shows. This will dampen interest in SVOD.”
Disney+ overtook Netflix in subscriber terms in 2020 – almost entirely due to its success in India. Disney+ will reach 121 million subscribers by 2026; double its 2021 total.
Links: Digital TV Research