ADB to Show Innovative Technology Designed for Mass-Deployment at IBC2008

Tuesday, September 9th, 2008
Advanced Digital Broadcast logo

GENEVA, Switzerland — Advanced Digital Broadcast (SWX: ADBN), a leading supplier of technology to the global digital television industry, announced today that it will focus on a number of revenue enhancing features and solutions specifically designed to support digital television operators at IBC2008 (Hall 4, Stand B48).

“We are proud to present such a range of solutions, and the latest applications built on our technology platforms, which complement and build on our family of high-definition digital TV products. Two thirds of our product shipments are already in HDTV, so this is really mainstream for us”, said François Pogodalla, CEO of ADB S.A. “Our job is to deliver to our customers advanced value-adding technology compatible with mass-deployment requirements. This requires the ability to meet the highest level of performance, quality and scalability standards over a comprehensive line of products.”

ADB will show at IBC its latest range of Advanced Video Coding and High Definition (HD) set-top boxes, providing a complete product portfolio for cable, IPTV, satellite, and terrestrial operators, alongside a number of new features such as pause live TV on USB. The company will also present a number of solutions designed to optimise new revenue streams including push Video-on-Demand (pVoD) and multi-room content sharing.

ADB has established itself as the leading supplier of hybrid IPTV set-top boxes (STBs) in Europe, and a valued partner for systems integrators and technology providers worldwide. In recognition of this expertise, the IPTV industry has rewarded the company with a number of awards including the IPTV World Series Award in both 2007 and 2008. ADB’s IPTV digital video recorder (DVR) the 5810TWX has been nominated for this year’s Cable and Satellite International Product if the Year Award in two categories: “The Best Customer Premise Technology” and “The Best HDTV Technology or Project”.

A comprehensive portfolio of versatile product solutions for satellite, cable and terrestrial operators will be on display at IBC2008, including:

  • ADB will unveil the ADB-2810W, its latest entry-level HD IPTV set-top box specially designed for operators looking for cost efficiency without compromising on the features. The unit supports the most deployed video standards including MPEG-4 HD/SD, WMV9, DivX and XviD. It offers 3D user interface, and UPnP-based home networking, and Windows Media Connect. The unit is fully supported by ADB’s IPTV SDK allowing for operator customisation.
  • Based on the award-winning 3000 series design, the ADB-3810TW, which includes all features of the 2810W, and combines IPTV, digital terrestrial television and High Definition Television (HDTV) in a single unit fitted with the latest high performance single-chip microprocessor, will showcase home networking and internet content streaming applications. The product is based on the latest advanced, single-chip architecture which provides decoding of various IPTV and internet content, to ensure that operators can distribute HDTV services cost effectively.
  • The acclaimed ADB-5810TWX – a product designed specifically for making true convergence user and operator friendly. Offering the highest level of sophistication and features familiar from 2810 and 3810 series, this product provides the convenience of personal video recording. The unit is AVC based and compliant with SD and HD transmissions at MPEG-2 and MPEG-4 levels, as well as other important video formats such as WMV9, DivX and XviD. The unit supports 3D graphics for enhanced user interface design. It also offers the additional benefit of hybrid recording from both DVB-T and IP transmissions. A powerful media convergence platform, the unit is DLNA 1.5 and UPnP certified for seamless home networking and supports Windows Media DRM.
  • All displayed IPTV products are supported by ADB’s Software Development Kit, a complete set of tools allowing operators and other third parties to seamlessly develop customised applications on ADB’s products. The SDK is particularly intended for tier 2 and tier 3 telecom operators wishing to deploy IPTV services customised to their requirements.
  • The ADB-4820C will be shown in Europe for the first time. This unique product has been specifically designed to operate with new flat panel television sets and has an innovative space saving design which mounts to the back of a TV. With its HDMI-CEC support, the box can be operated with the TV’s remote control and does not require a dedicated one. The unit is fully integrated with OCAP™ software from Vidiom and Osmosys ensuring compatibility with the new generation of digital cable networks. A fully interactive, unique set-top box optimised for the next generation US cable networks incorporating tru2way technology, this unit is the first to be fully tru2way certified and features a high-speed DOCSIS® return channel to support high-bandwidth two-way communications for Video on Demand (VoD), secure application download and delivery of current and future advanced applications and services.
  • The ADB-6882CX: A powerful and fully interactive dual-HD media centre with DVR functionality optimised for US cable networks. The unit supports high-quality digital recording and playback, allowing users to be in complete control of their television experience and benefits from advanced features such as watch one program & record up to three programs simultaneously. The product is designed to meet DLNA certification standards, ensuring that it can act as a home networking server or client over Ethernet and MoCA™ interfaces.
  • ADB will be demonstrating a number of DVB-C products, including the ADB-3810C, ADB-5800C and ADB-5810CX HDTV unit, targeted to cable operators. A complete set of features is available for these products such as USB-based time-shift TV, 3D graphics, and VoD support.
  • ADB will display its range of set-top boxes for digital television operators under it’s i-CAN™ retail brand including the high definition i-CAN 3801T, incorporating an advanced and attractive feature-set including pause-TV on USB, and a high definition compatible DVR, the i-CAN 5810TX for HD services. Both products are being commercially rolled-out.
  • ADB will demonstrate the wide availability of 3D graphics on its products, offering enhanced user interfaces design at no additional hardware cost.
  • ADB will also demonstrate its recent advances in new technology, with an innovative solution content sharing in a multi-room scenario.
  • ADB’s high definition demonstrations will be made in partnership with high quality, high definition content supplied by BBC Motion Gallery.

Mr. Francois Pogodalla added: “Our customers are operating in an innovative, fast-moving and competitive industry, and need the most advanced digital broadcasting tools available at conditions that maximize performance and quality, We believe our knowledge and expertise of the industry, combined with our award-winning technology, allows us to offer our customers solutions that are well adapted to their growth and development requirements. We are also very pleased to have again received nominations for our products. We are committed to continuous innovation, including minimizing the environmental footprint of our products, and further improving user experience. We like being at the forefront of the digital revolution.”