Poland to drive Eastern European SVOD growth

Monday, September 5th, 2022 
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Poland drives Eastern European SVOD

Eastern European SVOD revenues will reach $2.95 billion by 2027 – up from $1.60 billion in 2021. Poland will be the only country to generate more than $1 billion by 2027.

Eastern Europe SVOD revenues by country - Poland, Romania, Czech, Greece, Hungary, Russia, Ukraine, Others - 2027

Simon Murray, Principal Analyst at Digital TV Research, said: “Excluding Russia and Ukraine – no mean feat considering that together they provide 57% of the region’s TV households – revenues will grow from $0.93 billion in 2021 to $2.24 billion in 2027. This was prompted by 2022 launches from Disney+, SkyShowtime and HBO Max.”

We forecast 38 million SVOD subscriptions in Eastern Europe by 2027; up from 22 million at end-2021. Excluding Russia and Ukraine, subscriptions for 20 countries will triple from 9 million in 2021 to 24 million in 2027.

There will still be plenty of room for growth beyond the forecast period as only 16% of the region’s TV households will subscribe to at least one SVOD platform by 2027. Excluding Russia and Ukraine, this proportion will double from 11% in 2021 to 24% in 2027. Penetration in Poland will reach 44% by 2027.

Links: Digital TV Research