NEXTGEN TV broadcasting begins in BostonTuesday, January 31st, 2023
Six Boston Television Stations Launch NEXTGEN TV Broadcasts
- Transition Delivers a New Generation of Digital TV Broadcast Technology with Enhanced Video, Audio and Interactive Applications
BOSTON — Television viewers in Boston, the 10th-largest television market in the United States serving more than 2.5 million households, can now experience the future of broadcast television as six local stations today launched NEXTGEN TV, a revolutionary, free digital broadcast technology that utilizes the internet and digital applications. The new standard gives viewers more news and entertainment choices, while providing broadcasters with a more compelling and interactive way to deliver their content.
Viewers in the Boston metro area and surrounding areas can now find six channels over-the-air (OTA) for free with NEXTGEN TV: TelevisaUnivision’s WUNI (Univision; channel 27); Hearst Television’s WCVB (ABC; channel 5); Cox Media Group’s WFXT (FOX; channel 25); GBH (PBS; channel 2); CBS’ WBZ (CBS; channel 4) and NBCUniversal’s WBTS (NBC; channel 10).
NEXTGEN TV, a free, over-the-air (OTA) service, is the first major overhaul to the Advanced Television Systems Committee’s standard for receiving OTA signals in 25 years. Now broadcasting in more than 50 markets, NEXTGEN TV is expected to reach 75% of U.S. television households in 2023.
“Boston will now get the most out of live news, events and sports programming, as NEXTGEN TV merges over-the-air antenna TV with the internet, enhancing its information and entertainment value,” stated Theodore Stoner, vice president of distribution technology strategy at TelevisaUnivision. “NEXTGEN TV dramatically improves delivery of our services, ensures that we remain competitive, and meet the challenges of today’s evolving digital world. This investment and collaboration enable us to provide a better and more engaging news and entertainment experience for our viewers.”
Boston viewers can find NEXTGEN TV-enabled televisions from Hisense, Sony, LG Electronics and Samsung at local and national retailers, starting at $599. While features available on NEXTGEN TV will vary by device and broadcaster as commercial service launches in local markets, it is designed to be upgraded, enabling a viewers’ television set to advance seamlessly with the latest technology, in addition to sophisticated day-one video and audio features.
Associated with NEXTGEN TV is the RUN3TV web platform that brings interactive experiences and streaming content to over-the-air viewers. Built by broadcasters for broadcasters, RUN3TV’s web-based platform architecture enables stations to develop, innovate, and differentiate at the application services layer, allowing a consistent viewer experience across all NEXTGEN TV devices.
“This launch took an extraordinary amount of collaboration among the six stations involved and demonstrates the broadcast industry’s commitment to NEXTGEN TV,” commented Anne Schelle, managing director of Pearl TV. “NEXTGEN TV exponentially expands the type of content broadcasters can provide and the ways that viewers can engage with their television screens. Boston’s launch underscores the excitement we all share as we continue innovating this technology and launching new markets.”
Viewers watching NEXTGEN TV channels can look forward to enhanced television viewing enabled by NEXTGEN TV as a complement to streaming platforms, as NEXTGEN TV doesn’t compete for household bandwidth with over-the-top content, but is provided as a free over-the-air service to elevate viewers’ experiences.
The six Boston stations will build on the growth of the new standard and local interest with a marketing campaign to deepen consumer awareness and engagement. Promoting through February and the Super Bowl, 2023, the campaign will engage with consumers over social media and educate on how to look for the Consumer Technology Association-accredited NEXTGEN TV logo, features and where to buy.
LTN is enabling the video transport between the contributing Boston stations. Utilizing the LTN Network, a proprietary multicast IP transport network, it ensures that each station’s content is sent to the NextGen transmitter with the highest reliability and lowest latency.
The participating stations have worked together to ensure that current programming remains available to all viewers, regardless of whether their television service is provided over-the air or by a cable or satellite company. Antenna viewers can simply rescan their TV sets to ensure full service. Cable and satellite subscribers do not need to take any action.
Links: Pearl TV