Western European pay TV revenues to fall by $5 billion

Monday, March 13th, 2023 
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Western European pay TV revenues to fall by $5 billion

Western European pay TV revenues will decline by nearly $5 billion between 2022 and 2028 to $22 billion – down by 18%. The pay TV subscriber count will drop by 7%, so revenues will fall faster – revealing lower TV ARPUs and less emphasis on TV from the operators.

Western Europe pay TV revenues by platform - Digital cable, Analogue Cable, IPTV, Pay Satellite DTH), Pay DTT - 2022, 2023, 2028

Pay TV revenues will fall in every country in the region except Malta between 2022 and 2028. The UK and France will each decline by $1 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: “IPTV revenues overtook digital cable in 2022. IPTV will surpass satellite TV in 2025 to become the most lucrative platform.”

Satellite TV will lose $3 billion between 2022 and 2028. Satellite TV subscribers are converting to platforms that offer broadband connections.

Links: Digital TV Research