Eastern Europe OTT revenues to double by 2028
Thursday, March 16th, 2023
Eastern European OTT revenues to double
OTT TV episode and movie revenues for 22 Eastern European countries will reach $5.7 billion in 2028; nearly double from $2.9 billion in 2022.
Poland will remain the OTT revenue winner; doubling its total between 2022 and 2028 to $2.2 billion. Russia’s growth will be muted given the sanctions. Together Poland and Russia will account for 61% of the region’s 2028 total revenues.
Simon Murray, Principal Analyst at Digital TV Research, said: “AVOD revenues will grow faster than SVOD. Russia’s AVOD revenues will stay just ahead of Poland.”
SVOD revenues will reach $3.5 billion by 2028 – up from $1.8 billion in 2022. Due to the slowdown in Russia, Poland will become the SVOD market leader by some distance – the only country to generate more than $1 billion by 2028.
Links: Digital TV Research
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