Teads and Whale TV collaborate on home screen display advertising

Teads and Whale TV Expand Partnership with CTV Native Display Inventory

AMSTERDAM — Teads and Whale TV™ today announced the expansion of their partnership in Europe to collaborate on the monetization of Connected TV (CTV) Native Display Inventory on Whale TV models. Whale TV partnered with 400+ TV brands to date, and it’s Whale TV OS currently powers 41.1M monthly active TVs. Teads and Whale TV expand their current partnership from video advertising to home screen display advertising to enhance advertiser reach with its smart TV OS.

Now available to brands and agencies in The Netherlands and CEE regions, Teads’ new direct-to-glass offering enhances its mission to deliver flawless content across all screens. Brands are increasingly adopting omnichannel approaches, utilizing high-quality and brand-safe solutions to engage audiences across digital and streaming platforms. The CTV Native Display format is gaining interest due to its premium quality and broad reach, including viewers not using ad-supported streaming TV.

“We see it as our mission as a leading independent TV operating system to make TV better for everyone, from consumers to content owners and advertisers. Expanding our partnership with Teads is a logical next step and will help making our inventory more universally available to brands and agencies,” said Mike Duin, VP Marketing & Communications at Whale TV.

“Our partnership with Whale TV enhances our global CTV footprint, offering a premium omnichannel solution that simplifies digital and TV buying. We’re excited to expand our CTV native inventory with Whale TV, driving incremental reach and extending creative storytelling from digital to CTV,” said Geert Hoogeveen, Country Manager The Netherlands at Teads. ”This partnership comes as CTV usage surges globally, with Teads recently expanding its CTV offering in Europe, LATAM, UK & the US.