Spain - November DTT monthly update released

Wednesday, November 12th, 2008

According to Impulsa-TDT, the latest estimate of DTT penetration provided by market research company TNS Media Viewing shows that DTT was in 41% of Spanish households at the end of October.

Although there is an increasing trend for households to buy TV’s with built-in DTT, the sale of external DTT equipment recorded from January to September 2008 is still higher than that recorded in the same period of 2007.

In the month of September, 546,000 DTT receivers were sold which places the cumulative sales figure at 13 million tuners.

DTT receiver sales in September 2008:

Set-top box    174,762
IDTV           265,875
DVD combo       81,366

More: Informe mensual Noviembre 2008; Summary in English