MTC and Cidana to Bring Video Decoding SDK for LimePC™ MultimediaWednesday, November 12th, 2008
Partnership Delivers Broadcast TV to Portable Devices Based on Freescale Processors
BEIJING & SHENZHEN, China — MTC, Cidana Corporation and Freescale Semiconductor announced today that they have reached an agreement to jointly produce a Software Development Kit (“SDK”), allowing highly optimized video decoding on the popular Freescale MPC5121e processor. MTC will utilize the development to enhance its LimePC™ product to include high quality of multimedia playback and CMMB broadcast receiving applications for the small portable market.
Shenzhen MTC, (“Shenzhen Tongfang Multimedia Technologies Co. Ltd.”), part of the Tsinghua Tongfang Group, which also owns the well known Qinqhua Tongfang (“THTF”) brand, has focused on its LimePC™ series of simple, lightweight mini notebook computers, which have a low-power mobile GT core from Freescale, WiFi, Bluetooth 2.0 + EDR, and touch screen displays. Cidana is a provider of embedded and mobile multimedia solutions, including software, codecs and complete mobile multimedia applications, supporting various worldwide digital television standards.
“We are thrilled to partner with Cidana to bring the highest quality and smoothest broadcast multimedia operation to LimePC users,” said John Q. Wang, MTC CEO and CTO of Consumer Electronics Sector of THTF. “Video is really the killer app for our customers.” The combined solution will include unprecedented levels of quality, battery efficiency and overall system performance. “We each bring strong technical backgrounds and complementary solutions to the equation,” said Cidana CEO Chinn Chin. “This partnership is an important first step to more collaboration on mobile multimedia in the future.”