Cidana and Siano Team to Bring Ready-to-Use CMMB DTV Solution to Consumer Makers

Monday, November 3rd, 2008
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Partnership Delivers Broadcast TV to Portable USB Enabled Devices

SHANGHAI, China & BEIJING — BIRTV — Cidana, the emerging leader in mobile video software, announced today the successful integration of its advanced software package for Chinese mobile TV (CMMB) with a USB stick reference design for CMMB, provided by Siano, the leading receiver chip solution maker for CMMB.

The combined hardware-software platform, supporting CMMB – the Chinese Multimedia Mobile Broadcasting standard, brings a mature, ready to manufacture solution to makers of portable PCs, Mobile Internet Devices, and accessories for such devices. The USB stick is powered by Siano’s SMS1180 CMMB receiver chip, the leading product for CMMB devices. The design exhibits market records in performance, bill of materials and size.

The platform will be demonstrated at the upcoming BIRTV conference in Beijing from November 4th to 8th at Siano’s stand no 7012 in hall 7.

Cidana’s CMMB PC player can be bundled with Laptop PC or MID which runs Windows XP or Vista, or Linux. CMMB is a new mobile DTV standard backed by China SARFT. The CMMB spec, based on Chinese homegrown technology known as STiMi (short for Satellite and Terrestrial Interactive Multiservice Infrastructure), operates in the 2.6-GHz frequency range, using 25 MHz of bandwidth to offer 25 TV and 30 radio channels per each RF channel. CMMB signals are deployed in 37 cities in China including Beijing, Shanghai and Guangzhou. From 2009 onwards, CMMB will offer broadcasting and data casting for news, entertainment, traffic, weather, education, medical, stock and other information delivery. Nation wide coverage is planned for 2009, via satellite broadcast, combined with the existing terrestrial broadcast.

The latest cooperation in China represents a long-term partnership between Cidana and Siano, following previous joint developments in DVB-T and DVB-H.

Siano’s CEO Alon Ironi commented, “We’re very pleased to work with Cidana, who as the first company to originally introduce commercial grade software for CMMB, enjoy a strong presence in the Chinese market. Our on-going partnership with Cidana delivers the level of quality consumers today expect from CMMB devices.”

Cidana’s CEO Chinn Chin added, “We are honored to team with Siano, one of the world leaders in mobile TV chipset technology, to bring a new level of support and functionality to mobile digital TV. Together with Siano, we have demonstrated worldwide digital TV support, including CMMB, DVB-T, DVB-H, T-DMB, and ISDB-T and we look forward to further cooperation.”