Premiere announces results for Q3 2008
Thursday, November 13th, 2008MUNICH — In the third quarter 2008, Premiere AG (PRE.XE) posted total revenues of EUR 244.6 million (Q3 2007: EUR 247.5 million).
Premiere has adopted a revised subscriber classification method, which reflects the new strategic focus on monthly contract subscribers. The subscriber reporting now focuses on a lower number of direct subscribers but with a higher monthly ARPU compared to the previous approach. According to this new classification Premiere had a total of 2.411m direct subscribers at the end of Q3 2008 (Q3 2007: 2.535m) and a monthly program ARPU of EUR 23.92 during Q3 2008. In addition, at the end of Q3 2008, Premiere had 704k wholesale subscribers. The historical view of subscribers using the new classification system is as follows:
in '000 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 ----- ----- ----- ----- ----- Direct subscribers at beginning 2,495 2,535 2,534 2,450 2,376 Additions 156 122 86 58 138 Churn -115 -123 -171 -132 -103 Net change 40 -1 -85 -74 35 Direct subscribers at end 2,535 2,534 2,450 2,376 2,411 Churn rate (12 months rolling) 30.3% 25.9% 22.9% 22.2% 21.4% Wholesale subscribers at end 792 790 797 792 704
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