Premiere subscribers down 28k in Q1 '09
Thursday, May 14th, 2009MUNICH — In Q1 2009, Premiere AG (PRE.XE) posted total revenues of €232.7m (Q1 2008: €231.0m).
Premiere had a total of 2.371m direct subscribers at the end of Q1 2009, a reduction of 28k from 2.399m at 31 December 2008. The number of customers of the Flex offer, which Premiere is phasing out, decreased during Q1 2009 by 17k to 68k. The churn rate for Q1 2009 was 22.4 percent, slightly down versus Q4 2008 (22.9 percent). Program ARPU increased by nearly €1 per month from €23.86 in Q4 2008 to €24.85 in Q1 2009.
in '000 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 ----- ----- ----- ----- ----- Direct subscribers at beginning 2,534 2,450 2,376 2,411 2,399 Additions 86 58 138 153 112 Churn -171 -132 -103 -165 -140 Net change -85 -74 35 -12 -28 Direct subscribers at end 2,450 2,376 2,411 2,399 2,371 Churn rate (12 months rolling) 22.9% 22.2% 21.4% 23.1% 22.4% Wholesale subscribers at end 797 792 704 691 710
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