Premiere subscribers down 28k in Q1 '09

MUNICH — In Q1 2009, Premiere AG (PRE.XE) posted total revenues of €232.7m (Q1 2008: €231.0m).

Premiere had a total of 2.371m direct subscribers at the end of Q1 2009, a reduction of 28k from 2.399m at 31 December 2008. The number of customers of the Flex offer, which Premiere is phasing out, decreased during Q1 2009 by 17k to 68k. The churn rate for Q1 2009 was 22.4 percent, slightly down versus Q4 2008 (22.9 percent). Program ARPU increased by nearly €1 per month from €23.86 in Q4 2008 to €24.85 in Q1 2009.

in '000                           Q1 08  Q2 08  Q3 08  Q4 08  Q1 09
                                  -----  -----  -----  -----  -----
Direct subscribers at beginning   2,534  2,450  2,376  2,411  2,399
Additions                            86     58    138    153    112
Churn                              -171   -132   -103   -165   -140
Net change                          -85    -74     35    -12    -28
Direct subscribers at end         2,450  2,376  2,411  2,399  2,371
Churn rate (12 months rolling)    22.9%  22.2%  21.4%  23.1%  22.4%
Wholesale subscribers at end        797    792    704    691    710

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