Qualcomm Conducts Drive Test of MediaFLO Broadcast Mobile TV Platform in Collaboration with ToyotaMonday, December 15th, 2008
Demonstration Illustrates High-quality Live TV Broadcasts in Real World Driving Conditions
TOKYO — Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, today announced the first MediaFLO™ technology drive test in collaboration with Toyota Motor Corporation (Tokyo:7203; NYSE:TM). Powered by the MediaFLO broadcast mobile TV platform, which enables mobile TV for subscribers across the United States, live televised programming was transmitted to a vehicle equipped with a MediaFLO phone connected to in-car video displays. The drive test, conducted successfully throughout San Diego County, demonstrated the MediaFLO platform’s ability to deliver high-quality, uninterrupted video transmissions in real world driving conditions.
“We are very pleased to further demonstrate how the MediaFLO platform supports diverse broadcast mobile TV services in a host of solutions beyond mobile handsets,” said Neville Meijers, senior vice president and general manager of Qualcomm MediaFLO Technologies. “Purpose-built for mobility and speed, MediaFLO technology is an ideal complement to existing automotive applications.”
MediaFLO is a broadcast mobile TV platform for the delivery of high-quality entertainment and information, including streaming video and audio, Clipcasting™ media, IP datacasting and interactive services. MediaFLO is an open, globally recognized technology standardized by the Telecommunications Industry Association (TIA) and recommended by ITU-R for the broadcasting of multimedia and data applications. Invented for mobility, MediaFLO is designed to increase capacity and coverage, as well as reduce costs for multimedia content delivery to mobile devices.