Broadcom Accelerates Flash Based Entertainment for Mobile PhonesMonday, February 16th, 2009
Broadcom’s VideoCore® Multimedia Processor and Adobe® Flash® Lite™ Software Enable New Options for Accessing Multimedia Content on Mobile Phones, Improving the Mobile Internet Experience
BARCELONA, Spain — 2009 MWC — Broadcom Corporation (Nasdaq: BRCM) today announced the integration of the Adobe® Flash® Platform into Broadcom’s advanced multimedia processor system-on-a- chip (SoC) solution featuring the company’s latest version of VideoCore® mobile multimedia technology. The development provides users with accelerated viewing of Flash content with new options for accessing multimedia on their mobile phones, paving the way for rich Flash-based entertainment experiences.
Adobe Flash Lite™ 3.1 software acceleration is now supported in the Broadcom® BCM2727 mobile multimedia processor enabling mobile phone users to quickly access and view Flash based content and applications from popular online providers and entertainment sites. With Adobe Flash as the number one video platform on the web, coupled with Broadcom’s leadership position in low power multimedia processing, the collaboration will enable a high quality viewing experience that is consistent with a PC experience, including faster rendering and control of web pages across mobile phones. Broadcom will demonstrate Adobe Flash support on its BCM2727 multimedia processor at this week’s 2009 Mobile World Congress (MWC) show in Barcelona, Spain.
“Accelerating Adobe Flash with our VideoCore processor provides an essential advantage in accessing and viewing rich multimedia content in future handheld devices,” said Mark Casey, Vice President & General Manager of Broadcom’s Mobile Multimedia line of business. “Our VideoCore architecture optimizes the Adobe Flash Lite performance at lower power consumption, paving the way for a more exciting mobile web entertainment experience for cell phone users.”
“Mobile devices provide great opportunities for consumers to experience rich and consistent web content and applications on the go,” said Michele Turner, vice president for Product Marketing, Platform Business at Adobe. “Broadcom’s leadership in designing highly integrated and advanced mobile platforms provides another excellent vehicle for the over one million Flash developers to deliver their innovative content.”
The combination of graphics, animation and video rendering, as utilized in Adobe Flash, presents unique challenges on a power constrained mobile handset with limited space for multiple processing components. The BCM2727 mobile multimedia processor with its VideoCore III architecture employs dual core vector processors that are tightly coupled with hardware accelerators for video, image processing and 2D/3D graphics, and performs the multimedia processing in one chip that would otherwise require multiple chipsets to accomplish. Substantial performance increases for mobile imaging, graphics, video and gaming applications can also be achieved while preserving ultra-low power — a hallmark of the VideoCore architecture.
The VideoCore III architecture is ideally suited for Flash Lite, accelerating multiple tasks including vector-based 2D graphics using the OpenVG™ standard, as well as Flash-specified video codecs (H.264, On2 VP6 and Sorenson Spark) and Flash specified audio codecs (MP3 and HE-AAC). As a result, VideoCore III enables smoother playback of Flash content in mobile devices at higher frame rates and lower power in comparison to current approaches. This powerful BCM2727 mobile multimedia processor is expected to be available in select mobile phones beginning in the fourth quarter of 2009.
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