MobiTV Eclipses Six Million Subscriber MarkTuesday, February 17th, 2009
Improved Experience, Top-Tier Content and Mass-Market Awareness Signaling a Tipping Point for Mobile Television Growth
BARCELONA, Spain — MobiTV, Inc., announced the company’s latest milestone today, surpassing six million subscribers on its managed mobile media service. Available on more than 350 handsets across 20 carrier networks, including AT&T and Alltel in the U.S., MobiTV attributes its accelerated growth to increasing consumer demand for highly anticipated television events on mobile devices, the proliferation of smart phones and a growing trend toward bundling TV and radio services in high-value wireless plans.
“MobiTV’s bullish approach to subscriber growth, despite the economy, has allowed us to be a catalyst for increased mobile television adoption,” said Charlie Nooney, chairman and CEO, MobiTV. “The biggest hurdle to adoption is no longer availability or technology — it is awareness, and as the market leader we’re poised to capitalize on increasing consumer demand for compelling, entertaining TV and video-on-demand for the mobile phone.”
MobiTV has consistently demonstrated the ability to drive large consumer demand, as its mobile TV and radio services have repeatedly been among the top-selling applications on Handango and Handmark. MobiTV’s content offerings include primetime shows from NBC and ABC and more than 40 channels of content, including ESPN, Disney, CNBC, MSNBC and more.
“We’re seeing growth driven by major television events, from the Olympics to Election Day. Additionally, the proliferation of 3G smart phones and media-centric devices is enabling the very high-quality mobile TV experience that consumers expect,” said Paul Scanlan, president and co-founder of MobiTV.
In addition to its broad content offerings, MobiTV is pioneering interactive technology only available through its unicast delivery model, such as the technology displayed in January at the National Association of Television Production Executives conference in Las Vegas, showcasing a new level of viewer interaction and unique opportunities for advertisers.