Digital TV News: NBC Spot On
Innovid and NBCUniversal measure KPIs for local marketers on CTV and linear
May 16, 2023 – Innovid (NYSE: CTV) has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers across CTV and linear.
News categories:
Innovid, NBCUniversal, Tal Chalozin, Kelly Abcarian, Advertising, Big Data, Digital TV, USA
Freewheel integrates NBC Spot On’s OTT inventory
Jul 27, 2020 – The NBCUniversal Owned Television Stations division has announced that it has signed a deal with FreeWheel to make it easier for advertisers to access NBC Spot On’s premium inventory, through Freewheel's Strata platform.
News categories:
Freewheel, NBC Spot On, Mark McKee, Shawn Makhijani, Advertising, Big Data, Digital TV, Streaming, USA
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