Digital TV News: Aaron Bernstein
New 605 index measures impact of TV advertising on both branding and sales
May 30, 2018 – 605 has announced the launch of the 605 Impact Index which measures the impact of TV advertising on both branding and sales. The index will enable clients to optimize both brand marketing and sales outcomes from TV advertising investments.
News categories:
605, Ben Tatta, Aaron Bernstein, Sean Cunningham, Advertising, Big Data, USA
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