Digital TV News: Michael Strober
The CW taps iSpot as measurement provider for LIV Golf League
Mar 8, 2023 – The CW has selected iSpot to measure cross-platform premium video campaigns and sponsorships associated with the 2023 LIV Golf Tournament across linear and digital properties.
News categories:
iSpot, Nexstar Media, The CW, Stuart Schwartzapfel, Michael Strober, Advertising, Big Data, Digital TV, USA
datafuelX launches predictive analytics for media selling and buying
Mar 3, 2022 – datafuelX has launched. The company’s first two predictive analytics solutions help media, agencies and brands extract greater value from their media spend and converge linear reach and digital targeting through the power of advanced analytics.
News categories:
datafuelX, Jay Amato, Howard Shimmel, Spencer Lambert, Michael Strober, Dan Aversano, Advertising, Big Data, Digital TV, USA, Worldwide
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