Digital TV News: Project OAR

IAB Tech Lab initiative aims to bring addressability to all TV environments
Nov 10, 2022 – IAB Tech Lab has launched an initiative to set technical standards to bring universal addressability to all TV environments. To achieve many of the goals Video Watermark Technology will be instrumental.
News categories: IAB Tech Lab, Anthony Katsur, Shailley Singh, Stephane Krzywoglowy, Ken Norcross, Advertising, Content Identification, Digital TV, USA, Worldwide

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA

More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories: VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, Smart TV, Streaming, USA

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, Smart TV, Streaming, USA

VIZIO Ads launches frequency control for Smart TV advertisers
Feb 19, 2021 – VIZIO Ads has unveiled Universal Frequency Control, a capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.
News categories: VIZIO Ads, Travis Hockersmith, Advertising, Digital TV, Smart TV, USA

Univision signs up to Project OAR
Feb 2, 2021 – Univision has announced that it has joined Project OAR, the consortium of American media companies created to establish a common technology for dynamic, addressable advertising management for TV.
News categories: Univision, Project OAR, Donna Speciale, Adam Gaynor, Advertising, Big Data, Digital TV, USA

VIZIO taps Nielsen to measure advanced TV campaigns
Nov 17, 2020 – VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
News categories: VIZIO Ads, Nielsen, Mike O'Donnell, Scott Brown, Adam Gerber, Advertising, Big Data, Digital TV, Smart TV, USA

Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs
Nov 10, 2020 – Nielsen (NYSE: NLSN) has announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV.
News categories: Nielsen, Scott Brown, Rick Welday, Kemal Bokhari, Adam Gaynor, Advertising, Big Data, Digital TV, Satellite, Set Top Box, Smart TV, USA

SpotX unveils programmatic solutions for linear Addressable TV
Sep 22, 2020 – SpotX has announced programmatic solutions for linear addressable TV. The solutions are in part built in support Project OAR. SpotX is also powering programmatic executions within traditional STBs owned by MVPDs.
News categories: SpotX, The Trade Desk, AMC Networks, Project OAR, Matt McLeggon, Jon Tabak, Evan Adlman, Adam Gaynor, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA