'Avatar' and Other 3D Movies Set the Stage for 3D TV Debut

SCOTTSDALE, Ariz. — The popularity of Avatar and other 3D movies will put 3D TV on the map for consumers, reports In-Stat. 2010 will be a big year for 3D entertainment, as movie studios release more 3D films shown in a growing number of 3D-equipped theaters.

“Exposure to 3D films is important to the debut of 3D TV, because consumers who have seen 3D films are more interested than the general population in being able to view 3D content at home,” says Michelle Abraham, In-Stat analyst. “In-Stat’s 3D consumer survey shows that 64% of consumers are at least somewhat interested in 3D in the home. For those who have seen a 3D movie in the last 12 months, the percentage increases to 76%.”

Recent research by In-Stat found the following:

• In-Stat projects worldwide 3D TV shipments will reach 41 million in 2014.
• 3D Blu-ray player shipments will track closely with 3D TVs.
• Pricing is a major barrier, as survey respondents are not willing to pay much of a premium for 3D TV sets and Blu-ray players.
• Many Pay-TV operators will use half resolution 3D as a stepping stone and learning opportunity for full HD 3D in the future.
• On a regional basis, North America will be the largest market.

Recent In-Stat research, 3D TV Coming Soon to a Home Near You (#IN0904469MBS), covers the worldwide market for 3D television. It includes:

• Examination of the 3D eco-system: 3D formats, 3D content, consumer interest in 3D, transmitting 3D to the home, and 3D consumer devices.
• Worldwide five-year forecasts for 3D channels, 3D TV set shipments, ASPs, revenues by region, and 3D Blu-ray player shipments through 2014.
• Analysis of 3D standards and formats, and 3D content availability.

For a free sample of the report and more information please contact: Elaine Potter, epotter@reedbusiness.com or (480) 483-4441