Haier Selects Sonic for Digital Movie Delivery

Tuesday, July 13th, 2010 

RoxioNow Platform to Power Instant Access to Hollywood Movies on New Range of Connected HDTVs and Blu-ray Disc Players

NOVATO, Calif. — Sonic Solutions® (Nasdaq: SNIC) today announced that Haier, one of the world’s largest home appliances and consumer electronics manufacturers, has chosen the RoxioNow™ platform to provide its customers convenient, trouble-free access to a broad library of Hollywood entertainment. As part of the agreement, entertainment services powered by the RoxioNow platform will deliver movies and TV shows over the web to a new line of Haier-branded Blu-ray Disc players and HDTVs*.

“Digital movie services powered by the RoxioNow platform will play an important role in our next-generation connected devices and help make it easy for consumers to browse, purchase and enjoy the best in digital entertainment from the comfort of their living rooms,” said Doug Lane, President of Haier Digital Products Group for the Americas. “Our partnership with Sonic helps us continue to lead the way in product innovation and meet the demands of our customers looking for a richer home entertainment experience.”

“With its broad placement at major retail outlets, Haier will help to significantly raise awareness for over-the-top video services and further fuel consumer adoption,” said Mark Ely, Executive Vice President of Strategy, Sonic Solutions. “Sonic will continue to help companies launch compelling digital offerings and expand device support in order to establish over-the-top video services as the most flexible and convenient entertainment choice for consumers.”