Sonic Digital Entertainment Platform and Technologies to Propel Intel Insider LaunchWednesday, January 5th, 2011
RoxioNow-Powered Storefronts and Applications Enable HD Movie Delivery and Enjoyment on 2nd Generation Intel® Core™ PCs
LAS VEGAS — CES 2011 — Sonic Solutions® (Nasdaq: SNIC) today announced that its RoxioNow™ entertainment platform and related technologies were selected by Intel® (NASDAQ: INTC) for Intel® Insider™ support. Shipping as part of the 2nd generation Intel® Core™ processor family, Intel® Insider™ enables consumers to access and enjoy for the first time premium 1080p high-definition digital movies on the PC from leading digital download services. Through the companies’ alliance, owners of PCs equipped with a 2nd generation Intel® Core™ processor will be able to rent and purchase the latest Hollywood entertainment through RoxioNow-powered online storefronts and use the integrated RoxioNow Player to enjoy movies in up to 1080p stunning high definition.
“As a pioneer in digital entertainment delivery with comprehensive technologies, field-proven services, and an established ecosystem of storefronts, Sonic was an obvious choice to help support and drive Intel Insider,” said George Thangadurai, General Manager, PC Client Services, PC Client Group, Intel Corporation. “In collaboration with studios, retailers, and Sonic, we have delivered another industry first and turned the PC into consumers’ front row seat to the best in premium high-definition entertainment.”
Set to launch in early 2011, PCs featuring Intel Insider will provide consumers access to high-definition content from numerous storefronts powered by RoxioNow. Consumers can choose from a range of high-definition titles, including new, same-day releases digitally available as DVDs and Blu-ray Discs. Titles rented or purchased can be viewed on the PC using the RoxioNow Player and displayed on HDTVs via an HDMI connection or wirelessly from laptop systems featuring Intel® Wireless Display (WiDi).
“Sonic’s primary focus is to create a unifying platform and inclusive ecosystem for the delivery and enjoyment of premium entertainment that benefits consumers, and provides new opportunities for a diverse range of companies,” said Dave Habiger, President and CEO, Sonic Solutions. “Our work with Intel aligns with this focus, enabling us to collaborate with a true technology innovator, enhance the consumer entertainment experience, and help open a new distribution channel for premium content.”
The RoxioNow platform serves a broad range of premium content, including new movies and next-day TV programs, to a growing, multi-manufacturer ecosystem of home and mobile electronics. RoxioNow enables storefronts for brick and mortar retailers, cable operators, PC manufacturers, game system vendors, consumer electronics makers, and Hollywood studios’ direct-to-consumer initiatives. The platform allows these companies to participate in the entertainment supply chain, add value to product offerings, and form ongoing relationships with customers. “Powered by RoxioNow™” stores enable consumers to instantly rent and purchase high-quality entertainment on their favorite devices and, through the RoxioNow online entertainment library, access their content at any time, on any RoxioNow-powered device.