Argentina's La Nación selects Lemonwhale video platform for LN+ OTT TV

La Nación selects Lemonwhale Publisher Video Platform OTT to launch the LN+ digital TV presence for 42 million Argentines

BUENOS AIRES — Lemonwhale, a leading provider of video platforms for publishers worldwide, announced it has been selected by La Nación in Argentina to deliver the LN+ digital TV platform (OTT) for web and mobile applications to 42 million Argentines.

Driven by the success of the current video formats and the ambition to remain the number one source of quality news on mobile devices for young audiences La Nación has launched an integrated digital and broadcast TV experience named LN+ with a new brand identity.

The Lemonwhale OTT solution will provide a unique experience for viewers accessing the LN+ service on the web through their desktop or their mobile phone as well as through the iOS and Android applications. The platform brings new technology including a fully responsive and mobile optimized web experience as well as native experience in the apps for audiences to access LN+.

“In April 2015, we started an audiovisual project with a series of interviews called Conversaciones, and this year we created the newscast La Nación PM, and more than 30 other microformats. These products did so well that they led us to this new path. Our target audience is young adults interested in good-quality content. We are now leaders on mobile, with a digital audience of 11 million monthly users. We seek to offer something on the television screen that can be original, and we believe there is an opportunity for our journalism there. Lemonwhale was the perfect partner to make such a milestone launch of our digital TV platform LN+ to all devices where our audience is consuming content.”, says Guillermo Rivaben, CEO at La Nación.

“Working with such a prestigious quality news brand as La Nación is a great honor. We are looking forward to continue the innovation together with them and bring relevant and insightful video content of high quality to audiences on all devices.”, says Emanuel Viklund, CEO at Lemonwhale.

The shift from text to video represents arguably the biggest opportunity for publishers to win, or lose, audiences over this decade. It is the third big shift in audience behaviour since the inception of the Internet. Early in the 2000s, publishers evolved their product from a print to an online product. The second shift in behaviour happened over the last few years when audiences moved from a desktop to a mobile first experience. With the rise of video, publishers have the possibility to vastly increase the audience engagement and expand the time spent on their sites. US adults were already in 2015 spending more than one hour per day to watch digital video content on mobiles and desktops, up from only 15 minutes per day in 2011, according to eMarketer. The rapid video growth is expected to continue worldwide and will be the key battleground as publishers redefine success from impressions to true and deep audience engagement. Lemonwhale provides a unique Video Platform built for Publishers to capture the video and live opportunity.