Latin America pay TV stable at 53-54 million subscribers
Thursday, February 29th, 2024Latin American pay TV flattens
The number of pay TV subscribers in Latin America will stay at 53-54 million. This is down from the peak of 73 million in 2017. Brazil lost 9 million subscribers between 2015 and 2023, but will “only” lose 2 million between 2023 and 2029 to total 7.8 million.
Mexico has more pay TV subscribers than Brazil despite having many fewer TV households. Mexico has lost subscribers since its peak year of 2016 (21 million), but will now settle at around 16 million.
Simon Murray, Principal Analyst at Digital TV Research, said: “Most Latin American countries – not all – are coming out of economic recessions and periods of social unrest, which adversely affected the pay TV sector. Pay TV also has to battle against the well-served SVOD sector, with the major US-based platforms all operational in Latin America.”
Links: Digital TV Research
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