North American pay TV revenues to fall by $50 billion

Thursday, February 27th, 2020 
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Pay TV revenues in Canada and the US peaked in 2015 at $112 billion. Digital TV Research forecasts that revenues will fall by $50 billion to $62 billion in 2025.

North American pay TV revenues
Source: Digital TV Research

Revenues will drop across the board. Cable revenues will decline by $22 billion – $3 billion less from analog cable and $19 billion lower for digital cable. Satellite TV will fall by $21 billion and IPTV will drop by $7 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: “The loss of 42 million pay TV subscribers between 2010 and 2025 is mostly responsible for this decline. Operators now put more emphasis on broadband connections than on traditional pay TV channels.”

Murray continued: “Subscribers are turning against high traditional pay TV fees by seeking cheaper alternatives. OTT allows viewers to see what they want when they want – they are not tied to the channels’ schedules. The value of the linear schedule for recorded programming is rapidly diminishing.”

For more information on the North America Pay TV Forecasts report, please contact: Simon Murray, [email protected], Tel: +44 20 8248 5051

Links: Digital TV Research