North America Digital TV News

BrightLine launches connected TV ad solution
Sep 16, 2020 – BrightLine has announced BrightLink, a CTV platform and portal that delivers monetization tools and ad capabilities for OTT TV providers. BrightLink is a unification and expansion of the company's supply-side TV services suite.
News categories: BrightLine, Jacqueline Corbelli, Rob Aksman, Jennifer Gardner, Advertising, Big Data, OTT, USA, Worldwide

Verizon Media offers header bidding-like solution for OTT publishers
Sep 15, 2020 – Verizon Media has launched OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction enables OTT programmatic demand to compete with reserved demand in a real-time auction on a publisher's ad server.
News categories: Verizon Media, Iván Markman, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

ViacomCBS global streaming service to be called Paramount+
Sep 15, 2020 – ViacomCBS (NASDAQ: VIAC, VIACA) has unveiled 'Paramount+' as the brand name for the company’s upcoming global streaming service. CBS All Access will be rebranded as Paramount+ in early 2021 as part of the service expansion.
News categories: ViacomCBS, Bob Bakish, Marc DeBevoise, Australia, Denmark, Digital TV, Finland, Latin America, Norway, OTT, Sweden, USA

On Addressability playbook launched
Sep 14, 2020 – The founding members of On Addressability – Charter’s Spectrum Reach, Comcast Advertising and Cox Media – have announced the launch of the On Addressability playbook to help the television industry 'turn on' addressability.
News categories: On Addressability, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

ITN Networks selects LoopMe for Linear and Connected TV analytics
Sep 14, 2020 – ITN Networks has announced a partnership with LoopMe to expand advanced audience measurement and targeting for U.S. national advertisers across customized linear, over-the-top (OTT) and connected TV (CTV) video networks.
News categories: LoopMe, ITN Networks, Elle Donner, Mike Hardy, Advertising, Big Data, Digital TV, USA

Inscape And Kinetiq link TV brand exposure and data from connected TVs
Sep 9, 2020 – Inscape and Kinetiq have are to combine Inscape's glass-level insights from more than 15 million smart TVs with Kinetiq's real-time program and ad metadata mined from cable and broadcast networks and stations in the U.S.
News categories: Kinetiq, Inscape, Kevin Kohn, Greg Hampton, Advertising, Big Data, Digital TV, OTT, Smart TV, USA

One million customers for RCN, Grande and Wave
Sep 9, 2020 – RCN, Grande and Wave, providers of high-speed internet, digital TV and phone services across seven of the top 10 DMAs the U.S., have announced that together they are now serving one million customers.
News categories: RCN, Grande Communications, Wave Broadband, Jim Holanda, Cable TV, Digital TV, Subscribers, USA

Apple TV app launches on VIZIO SmartCast TVs
Sep 8, 2020 – VIZIO has announced that customers in the US and Canada can now access the Apple TV app on SmartCast TVs. Eligible VIZIO SmartCast customers in the US can sign up for Apple TV+ and receive three months free.
News categories: VIZIO, Apple TV, Mike O'Donnell, Apps, Canada, Digital TV, OTT, Smart TV, USA

Weigel Broadcasting renews with Comscore for Local TV measurement
Sep 8, 2020 – Comscore (Nasdaq: SCOR) has announced a renewal agreement to provide Weigel Broadcasting with continued local TV measurement for their five Milwaukee, WI stations and three South Bend, IN stations.
News categories: Comscore, Weigel Broadcasting, Steve Walsh, Advertising, Big Data, Digital TV, USA