ATSC (Advanced Television Systems Committee) News

ATBA and ARK create low-power TV standards and practices group
Apr 8, 2019 – The Advanced Television Broadcasting Alliance (ATBA) has announced the formation of the LPTV Industry Standards and Practices Group. The group will encourage the LPTV industry to work together to operate and monetize new TV services based on ATSC 3.0.
News categories: ATBA, ARK Mediacom, Lee Miller, Caleb Weiss, Vern Fotheringham, ATSC, Digital TV, USA

Build-out plans announced for Next-Gen TV in top 40 U.S. TV markets
Apr 8, 2019 – At the 2019 NAB Show, a broad coalition of broadcast television station groups announced plans to deploy Next-Gen TV in the 40 largest U.S. TV markets by the end of 2020. The market-driven effort builds on the testing and rollouts that have already taken place.
News categories: Pearl TV, Anne Schelle, ATSC, Digital TV, NABShow, USA

NAGRA, BitRouter and Harmonic to demo ATSC 3.0 solution at NAB 2019
Apr 8, 2019 – At the NAB Show, NAGRA, BitRouter and Harmonic will demonstrate a solution that provides broadcasters and device manufacturers with the most flexible way to prepare for the launch of ATSC 3.0 and related video services.
News categories: NAGRA, BitRouter, Harmonic, Tom Wirth, Gopal Miglani, Jean Macher, ATSC, Content Distribution, Content Protection, Digital TV, Middleware, NABShow, Set Top Box, Smart TV, USA

BitRouter shows an ATSC 3.0 gateway demo on a TiVo BOLT OTA Player at NAB 2019
Apr 8, 2019 – BitRouter has announced that it has enhanced the capabilities of its ATSC3pro receiver to include gateway functionality. This will allow ATSC3pro customers to both use the device as a set-top box and stream live content to remote devices.
News categories: BitRouter, TiVo Corp, Gopal Miglani, Ted Malone, ATSC, Digital TV, Gateway, Middleware, NABShow, USA

U.S. proposes ATSC 3.0 as an international digital broadcast standard
Apr 8, 2019 – The U.S. has proposed to the ITU adoption of the ATSC 3.0 digital broadcast standard for use by all countries in the world. The proposal is the first major step in the evaluation process for worldwide acceptance of the standard.
News categories: Advanced Television Systems Committee, International Telecommunication Union, Jerald Fritz, ATSC, Digital TV, Worldwide

Harmonic and Sony demonstrate ATSC 3.0 hybrid service delivery at NAB Show 2019
Apr 7, 2019 – Harmonic (NASDAQ: HLIT) and Sony have announced a demonstration at the 2019 NAB Show of advanced, hybrid ATSC 3.0 functionality. Harmonic's SaaS delivers both the OTA and OTT components of hybrid services that run on advanced TV software developed by Sony.
News categories: Harmonic, Sony Electronics, Tim Warren, Jason Clement, Kyle Walker, ATSC, Content Distribution, Digital TV, Middleware, NABShow, Smart TV, USA

Phoenix Model Market to add second transmission site and SFN broadcasts
Apr 4, 2019 – The Phoenix Model Market project will soon expand beyond a single Next-Gen TV transmission tower to include an additional Single Frequency Network (SFN) station, to help broadcasters evaluate the benefits of SFN transmissions.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, ATSC, Content Distribution, Digital TV, USA

Next-Gen TV audience measurement pioneered in Phoenix Model Market project
Apr 4, 2019 – Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Chuck Shuttles, Steve Davis, Scott L. Brown, Joe Winograd, Raj Patel, Advertising, ATSC, Big Data, Digital TV, USA

Nielsen audience measurement watermark transmitted over ATSC 3.0
Apr 3, 2019 – The NAB has announced the successful transmission of a Nielsen audience measurement watermark – inaudible signals in a program’s audio that helps identify the program for audience measurement purposes – using the new ATSC 3.0 broadcast transmission standard.
News categories: National Association of Broadcasters, Nielsen, Sam Matheny, Catherine Herkovic, ATSC, Big Data, Digital TV, USA