Orca Interactive and ruwido Introduce Finger Print Recognition to Personalized TV

Saturday, September 13th, 2008 
Orca Interactive logo

Companies to demo at IBC revolutionary solution that enables personal recognition, secure payment and parental control of TV viewing

RA’ANANA, Israel & SALZBURG, Austria — Orca Interactive Ltd., innovation leader in providing IPTV middleware and applications, and ruwido, European leader and manufacturer of infrared products, will be presenting an innovative finger print recognition functionality that will provide viewers with one of the most personalized, interactive TV experience available on the IPTV market. The state-of-the-art remote control ‘voco’ – enabling automatic user distinction and a revolutionary personal TV user experience – provides a breakthrough opportunity for operators and advertisers to provide more targeted services to niche audiences that best reflect individual user interests and needs.

Available over Orca’s cutting-edge IPTV middleware RiGHTv and the groundbreaking content discovery solution COMPASS, voco will enable users to create individual TV viewing profiles, facilitating instant access to their personalized TV environment such as favorite channels, skins, favorite video on demand (VOD), personal video recording (PVR) and optimized, personalized content recommendations- all readily available by a swipe of the finger. The innovative, cutting edge solution provides a subscriber friendly approach to privatization and safety identity by providing secure payment options for pay TV entertainment. In addition, the new offer is designed to simplify yet ensure effective parental control features through separate user profiles.

Advertisers and operators will benefit from strong revenue possibilities by further recognizing each user’s personal characteristics and preferences as a means to offer specific services and a more engaging targeted advertising agenda.

The integrated combination will be on display at the IBC exhibition in Amsterdam between September 12-16, 2008, including a demonstration of the new features on Orca’s COMPASS, at booth 2.B40 (Orca Interactive). voco and the corresponding system voco media will be presented at ruwido austria, booth 1.D68.

“The advanced dual offer successfully reflects ruwido’s ambition to create user experience excellence in the context of home. voco provides users with the security to effectively distinguish and explore their personal tastes as part of an enriched TV viewing experience”, said Ferdinand Maier, Managing Director of ruwido.

“As personalization continues to take precedence in the multimedia TV arena, personal recognition technology is representative of the next leap forward in the evolving interactive TV experience. As a pioneer in IPTV middleware this advanced functionality complements our content navigation capabilities and also our vision of continuity in the field of innovation”, said Sefy Ariely, VP Sales and Marketing of Orca Interactive.