NXP Software's LifeVibes™ QuickStart Boosts the Mobile TV Experience!

Monday, February 16th, 2009 

BARCELONA — NXP Software today unveiled its innovative LifeVibes™ QuickStart software at the GSMA Mobile World Congress 2009. QuickStart is designed to boost the quality of the user experience of mobile TV. It can cut times needed to buffer video streams by up to a factor of 3, so viewing starts more quickly. This reduced start-up latency also makes channel zapping much quicker and easier. Plus the software smoothes viewing by reducing picture “freeze” and re-buffering caused by momentary deteriorations in network conditions.

Available as part of LifeVibes TvPlayer, QuickStart addresses key issues that have hampered the uptake of streaming video and mobile TV. In particular, it overcomes the slow start-up, tedious channel zapping, and lack of video robustness. Indeed, QuickStart’s highly efficient buffer management technology can reduce the typical buffering time for a video stream, from around 8-15 seconds, to as little as 3-5 seconds.

Furthermore, the software can run on most mobile devices that support video streaming and / or mobile TV, and it does not require any changes to existing network infrastructure. Also, as a purely software solution, QuickStart can be pre-installed on handsets or offered as application download for smartphones.

“Mobile TV and video are major growth markets for operators, service and content providers. Juniper Research predicts a 10-fold growth to $12 billion end-user generated revenues in 2012. By boosting the user’s mobile TV experience, QuickStart can become a key enabler to drive consumer demand,” says Peter van de Berg, Marketing Director NXP Software.