Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

TV panel prices break five quarter fall in October
Oct 5, 2022 – According to TrendForce's latest panel price report, TV panel pricing is expected to arrest its fall in October after five consecutive quarters of decline and the prices of certain panel sizes may even be poised to move up.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

Almost 2/3s of U.S. video streaming subscribers canceled a service in the last year
Oct 5, 2022 – Video streaming service providers have been feeling the effects of 'streaming fatigue,' with nearly two out of three people canceling services because of price and non-use, according to a study published by Blue Label Labs.
News categories: Blue Label Labs, Digital TV, Market Research, Streaming, USA

Smart Home device growth slows along with global economy, says IDC
Oct 3, 2022 – According to IDC, consumer buying continues to cool as macroeconomic issues persist. Smart home device shipments are expected to remain at 897.4 million with major categories such as smart speakers and TVs facing single digit declines.
News categories: IDC, Jitesh Ubrani, Adam Wright, Digital TV, Market Research, Smart Home, Worldwide

U.S. streamers now only spend 1 in 3 hours using traditional platforms
Sep 28, 2022 – Horowitz's latest report, tracking the evolution of the TV space, finds that streamers now only spend 1 in 3 hours using traditional platforms, with the majority of their viewing time spent streaming.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, USA

BIA/Madhive report examines growth in US OTT ad spending
Sep 29, 2022 – A Madhive-sponsored report from BIA Advisory Services examines local OTT advertising trends, and programmatic buying that provides access to a network of OTT ad inventory from a variety of publishers.
News categories: BIA Advisory Services, Madhive, Advertising, Digital TV, Market Research, Streaming, USA

Online video advertising to generate three times more revenue than SVOD in 2027
Sep 29, 2022 – In the next five years, online advertising revenues will almost double from $190 billion in 2022 to $362 billion in 2027 according to Omdia. By 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier.
News categories: Omdia, Maria Rua Aguete, Digital TV, Market Research, Streaming, Worldwide

Set-top box market contraction will stabilize post-2024
Sep 29, 2022 – Set-top box (STB) shipments continued to decline in 2021, according to ABI Research. Subdued demand will result in a contraction of global annual STB shipments from 203.1 million in 2022 to 195.2 million in 2025.
News categories: ABI Research, Andrew Spivey, Digital TV, Market Research, Set Top Box, Worldwide

Pixalate releases H1 2022 CTV ad supply chain trends report
Sep 28, 2022 – Pixalate has released its H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, an analysis of the state of open programmatic CTV advertising through the first half of 2022.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

Metaverse device installed base to reach 100 million in 2024
Aug 22, 2022 – As investment in the metaverse grows, ownership of dedicated metaverse devices (VR and AR headsets) is set to surge. A Strategy Analytics report predicts the installed base to double by 2024, from 50 million today.
News categories: Strategy Analytics, David MacQueen, Market Research, Metaverse, Worldwide