Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

SK Broadband selects dataxu to bring addressable TV to Asia
Nov 8, 2018 – dataxu has announced that it has signed an MOU with SK Broadband. Under the agreement, SK Broadband is able to use dataxu’s TotalTV offering, which enables targeting of TV campaigns at the household level, in real-time, via dataxu’s self-serve DSP, Touchpoint.
News categories: dataxu, SK Broadband, James Sampson, Shane Park, Advertising, Big Data, Digital TV, IPTV, Korea

PeerLogix and FourthWall Media unify linear and streaming TV audiences
Nov 7, 2018 – PeerLogix (OTC: LOGX) and FourthWall Media have announced the launch of a data asset combining both streaming and linear TV viewing at the household level. The new data pool can be used for analytics, audience insights and digital campaign targeting.
News categories: PeerLogix, FourthWall Media, Ray Colwell, Tim Peters, Advertising, Big Data, Digital TV, Streaming, USA

PeerLogix and Gravy Analytics partner to create audience discovery segments
Nov 1, 2018 – PeerLogix (OTC:LOGX) has announced a data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets.
News categories: PeerLogix, Gravy Analytics, Ray Colwell, Jeff White, Advertising, Big Data, Digital TV, USA

GroupM shares insights on the future of TV and digital video
Nov 1, 2018 – GroupM has released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. It provides in-depth commentary on key trends concerning advertisers.
News categories: GroupM, Adam Smith, Rob Norman, Advertising, Digital TV, Market Research, Streaming, Worldwide

Connected TV poised to transform digital advertising
Oct 31, 2018 – Extreme Reach has released its Q3 2018 Video Advertising Benchmarks based on metrics from its third-party video ad server. The report offers brands and agencies up-to-date insights based on key performance metrics.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Streaming, USA

Simulmedia launches TV marketplace for Direct-to-Consumer marketers
Oct 31, 2018 – Simulmedia has launched a marketplace specifically designed for direct-to-consumer (D2C) marketers. For D2C brands, the marketplace will provide a single point of access into the massive reach of TV, with transparency on outcomes, fees, supplier media and data costs.
News categories: Simulmedia, Dave Morgan, Advertising, Digital TV, USA

TV to represent 80% of global video ad spend in 2023
Oct 29, 2018 – According to Strategy Analytics, the majority of budgets geared towards brand awareness continue to prioritize linear TV over online video, all the more as multi-screen access and OTT distribution help traditional broadcasters reach new audiences.
News categories: Strategy Analytics, Michael Goodman, Nitesh Patel, Advertising, Digital TV, Market Research, Worldwide

Telaria unveils TV Content Reporting
Oct 29, 2018 – Telaria (NYSE:TLRA) has unveiled TV Content Reporting. TV Content Reporting provides publishers with insight and analytics into the bidding and buying patterns of specific show titles, episodes, content categories and a more holistic view about the content advertisers want.
News categories: Telaria, Craig Berlingo, Laura Buchman, Advertising, Big Data, Digital TV, USA, Worldwide

Simpli.fi launches addressable CTV and OTT advertising solution
Oct 23, 2018 – Simpli.fi has announced an expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for OTT and Connected TV inventory.
News categories: Simpli.fi, Frost Prioleau, Advertising, Digital TV, Streaming, USA