Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

ENGINE Media Exchange launches CTV solutions in Europe
Mar 7, 2022 – ENGINE Media Exchange (EMX) has announced its entry into the European CTV market. Building off its success in the US, EMX's CTV solutions enable publishers to better monetize their inventory and advertisers to reach their target audience at scale.
News categories: ENGINE Media Exchange, Michael Zacharski, Amaia del Olmo, Advertising, Digital TV, Europe, Streaming

Aniview renews bot attack safeguarding partnership with HUMAN
Mar 7, 2022 – Aniview and HUMAN Security have renewed their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks via the use of HUMAN's MediaGuard advertising fraud product.
News categories: HUMAN Security, Aniview, Alessandro Pireno, Alon Carmel, Advertising, Content Protection, Digital TV, Streaming, Worldwide

datafuelX launches predictive analytics for media selling and buying
Mar 3, 2022 – datafuelX has launched. The company’s first two predictive analytics solutions help media, agencies and brands extract greater value from their media spend and converge linear reach and digital targeting through the power of advanced analytics.
News categories: datafuelX, Jay Amato, Howard Shimmel, Spencer Lambert, Michael Strober, Dan Aversano, Advertising, Big Data, Digital TV, USA, Worldwide

VIZIO reports 4Q 2021 results
Mar 3, 2022 – VIZIO Holding (NYSE: VZIO) has announced results for the three and twelve months ended December 31, 2021. The company reported that there are now 15.1 million SmartCast Active Accounts, up 24% year-on-year.
News categories: VIZIO, Advertising, Digital TV, Results, Smart TV, Streaming, USA

Nielsen and Cox Media sign TV and audio measurement agreement
Mar 3, 2022 – Nielsen (NYSE: NLSN) and Cox Media Group have announced a renewal agreement for television and audio measurement services covering Cox Media Group local TV stations in 10 full service television markets and for Cox Media Group local radio stations.
News categories: Nielsen, Cox Media, Advertising, Big Data, Digital TV, USA

SpringServe powering video advertising on SXSW TV apps
Mar 2, 2022 – SpringServe has announced a collaboration with SXSW to power inventory on their VOD content, both online and on the SXSW TV apps. SpringServe’s technology helps publishers streamline their monetization to capture the full value of their inventory.
News categories: SpringServe, SXSW, Joe Hirsch, Justin Bankston, Advertising, Apps, Digital TV, Streaming, Worldwide

Kantar to measure CTV media effectiveness for fuboTV
Mar 1, 2022 – Kantar has created a partnership with fuboTV (NYSE: FUBO) that allows advertisers and marketers running campaigns on fuboTV to better understand the effectiveness of their CTV advertising and benchmark their performance against competitors.
News categories: Kantar, fuboTV, Marco Parente, Diana Horowitz, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Disney Advertising trials expanded cross-platform measurement
Mar 1, 2022 – Disney Advertising has announced that is building expanded measurement solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media.
News categories: Disney Advertising, Samba TV, Publicis, Comscore, Lisa Valentino, Ashwin Navin, John Muszynski, Carol Hinnant, Advertising, Big Data, Digital TV, USA, Worldwide

TiVo launches suite of advertising solutions for linear TV and streaming
Feb 28, 2022 – TiVo has announced the launch of TiVo Xtend, a suite of end-to-end advertising solutions that bridge the gap between linear and streaming, allowing advertisers to understand how audiences are engaging with their TV campaigns.
News categories: TiVo, Walt Horstman, Advertising, Big Data, Digital TV, DVR, USA