Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

New 605 index measures impact of TV advertising on both branding and sales
May 30, 2018 – 605 has announced the launch of the 605 Impact Index which measures the impact of TV advertising on both branding and sales. The index will enable clients to optimize both brand marketing and sales outcomes from TV advertising investments.
News categories: 605, Ben Tatta, Aaron Bernstein, Sean Cunningham, Advertising, Big Data, USA

BIA's Advertising Intelligence Platform integrates local TV data from comScore
May 30, 2018 – BIA Advisory Services has announced that it has integrated comScore’s local television audience measurement and ratings information into BIA ADVantage, a proprietary platform that delivers local market advertising intelligence.
News categories: BIA Advisory Services, comScore, Tom Buono, Steven Walsh, Advertising, Big Data, Digital TV, USA

Amazon Alexa Skill available on 2018 LG AI-enabled TVs
May 29, 2018 – LG Electronics USA has announced that 2018 LG OLED TVs and LG SUPER UHD TVs with AI ThinQ are now compatible with Alexa-enabled devices through the LG SmartThinQ Skill for Amazon Alexa.
News categories: LG Electronics, Tim Alessi, Big Data, Digital TV, Smart Home, Smart TV, USA

IAB Tech Lab proposes Data Transparency Framework for digital advertising
May 23, 2018 – The IAB Technology Lab has announced the release of Data Transparency Framework 1.0 for public comment—guidance that outlines sourcing disclosures for those collecting data used to target, personalize, and measure digital advertising.
News categories: IAB Tech Lab, Dennis Buchheim, David Justus, Louis Jones, Alysia Borsa, Advertising, Big Data, USA, Worldwide

Tremor Video DSP and Cuebiq partner for geo-behavioral targeting on connected TV
May 22, 2018 – Tremor Video DSP and Cuebiq have announced a partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. MullenLowe Mediahub will be the first agency to execute the audience hyper-targeting for its clients.
News categories: Tremor Video DSP, Cuebiq, MullenLowe Mediahub, Abbey Thomas, Antonio Tomarchio, Jade Watts, Advertising, Big Data, Digital TV, Streaming, USA

XUMO viewing data added to Nielsen's Digital Content Ratings
May 22, 2018 – XUMO has announced that viewing in its multi-platform service will be incorporated into Nielsen's Digital Content Ratings. The ratings provide up-to-the-minute measurement of audience segments across digital content types and major devices using metrics comparable to TV.
News categories: XUMO, Nielsen, Chris Hall, Matt Pagen, Advertising, Big Data, Digital TV, Streaming, USA

Tunity launches analytics division to measure OOH TV audience
May 22, 2018 – Tunity has announced the debut of Tunity Analytics. Tunity Analytics captures OOH audience data on consumer usage of linear channels. This enables broadcast companies and advertisers to see next day estimates of these numbers for all major competitive channels by venue.
News categories: Tunity, Yaniv Davidson, Paul Lindstrom, Advertising, Apps, Big Data, Digital TV, USA, Worldwide

Syncbak launches SBTV OTT platform for local broadcasters
May 16, 2018 – Syncbak has unveiled its SBTV platform which enables local broadcasters to build OTT channels, and the corresponding SBTV app that provides consumers with access to local programming from anywhere in the U.S. – live or on-demand – on any device.
News categories: Syncbak, Gray Television, Jack Perry, Julia Campbell, Brian Brady, Advertising, Apps, Content Distribution, Digital TV, Streaming, USA

Gracenote launches data solution for device manufacturers offering live TV streaming
May 16, 2018 – Gracenote (NYSE: NLSN) has announced a TV metadata and EPG solution from Gracenote which enables Smart TV and streaming device manufacturers that offer live TV streaming services to make their linear and on-demand content more searchable and discoverable.
News categories: Gracenote, Simon Adams, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA