USA (United States of America) Digital TV News

Roku's Shopify app enables small business TV ad campaigns
Sep 21, 2021 – Roku (Nasdaq: ROKU) is to launch an app that will allow Shopify merchants to create TV streaming ad campaigns, opening the door for SMBs to grow branding and revenue through TV advertising.
News categories: Roku, Shopify, Jared Lefkowitz, Amir Kabbara, Andrew Goble, Advertising, Digital TV, Set Top Box, Smart TV, Streaming, USA

Americans move from bingeing on TV to social media in 2021
Sep 21, 2021 – Attest has released its third annual US Media Consumption Report. The report points to a significant decrease in the desire of Americans to sit in front of a TV screen for prolonged periods of time.
News categories: Attest, Digital TV, Market Research, USA

FreeWheel and Strategus unlock access to CTV inventory
Sep 20, 2021 – Strategus has partnered with FreeWheel to enable streamlined access to Strategus's premium CTV inventory through FreeWheel’s Strata platform, enabling buyers to receive proposals and send orders electronically.
News categories: FreeWheel, Strategus, Jamie Donnenfeld, Rachel Dillon, Todd Porch, Advertising, Digital TV, Streaming, USA

Roku introduces 4K and 4K+ streaming sticks
Sep 20, 2021 – Roku (NASDAQ: ROKU) has unveiled its Roku Streaming Stick 4K, offering powerful 4K streaming in a portable form factor, and the Roku Streaming Stick 4K+ which features the Roku Voice Remote Pro.
News categories: Roku, Mark Ely, Digital TV, Set Top Box, Streaming, USA

Conviva releases State of Streaming: Content Discovery report
Sep 20, 2021 – Conviva has released its State of Streaming: Content Discovery report for 2021. The report shows content streamed for the first time is discovered in four ways: word of mouth, advertising, social media and streaming service recommendations.
News categories: Conviva, Keith Zubchevich, Digital TV, Market Research, Streaming, USA

Roku OS 10.5 to begin rollout in next few weeks
Sep 20, 2021 – Roku (NASDAQ: ROKU) has announced that Roku OS 10.5 will begin rolling out to Roku devices in the coming weeks. Roku OS 10.5 introduces new features putting Live TV front and center for streaming player users.
News categories: Roku, Ilya Asnis, Digital TV, Smart TV, Streaming, TV OS, USA

Innovid introduces interoperable infrastructure for identity resolution
Sep 15, 2021 – Innovid has announced the launch of Innovid Key, an infrastructure approach to identity management. Developed to enable an accurate and persistent method by which advertisers can better understand and target audiences.
News categories: Innovid, Tal Chalozin, Advertising, Big Data, Digital TV, Streaming, USA

Ampersand launches improved solution for multiscreen TV campaign measurement
Sep 16, 2021 – Ampersand has announced the availability of its Total TV Measurement solution for advertisers and agencies, unifying measurement of media delivery across its full footprint of multiscreen TV supply.
News categories: Ampersand, Andrew Ward, Brian McCord, Advertising, Big Data, Digital TV, USA

NAB Show 2021 cancelled as an in person event
Sep 15, 2021 – The organizers of NAB Show 2021 have announced that they can no longer effectively host NAB Show, or its co-located events, in person. Virtual options for accessing 2021 NAB Show content will be announced later.
News categories: NAB Show, COVID-19, Digital TV, NABShow, USA