USA (United States of America) Digital TV News

Innovid quantifies CTV impact on advertising in the U.S.
Jul 20, 2021 – Innovid has announced the findings of a report, conducted in partnership with the ANA and 20 leading advertisers, that looks at new KPIs, benchmarks, and best practices for marketers making the move to CTV.
News categories: Innovid, Bill Duggan, Advertising, Big Data, Digital TV, Streaming, USA

Altice USA introduces Optimum and Suddenlink 4K streaming device
Jul 19, 2021 – Altice USA has unveiled Optimum Stream and Suddenlink Stream, a 4K streaming device powered by Android TV. The box, available to its broadband-only customers, is free with 1-Gig plans. Otherwise it costs $5 per month.
News categories: Altice USA, Hakim Boubazine, Android TV, Digital TV, IPTV, Set Top Box, USA

CNN+ streaming service to launch in Q1 2022
Jul 19, 2021 – CNN+ will feature original, live, on demand and interactive programming as a standalone D2C service with offerings that are separate and distinct from CNN, CNN International, HLN and CNN en Español linear TV channels.
News categories: CNN, Jeff Zucker, Andrew Morse, Digital TV, Streaming, USA

Linear programming lives on as FAST channels make gains in the U.S.
Jul 15, 2021 – Despite the proliferation of subscription streaming services in the U.S. streaming market, ad-supported streaming options continue to gain momentum, according to a Horowitz Research report.
News categories: Horowitz, Adriana Waterston, Advertising, Cable TV, Digital TV, Market Research, Satellite, Streaming, Terrestrial, USA

U.S. tech revenue to hit $487 billion in 2021
Jul 15, 2021 – According to the CTA, subscription video streaming services will see continued growth in demand in 2021. TV shipments will reach 45 million units, with NEXTGEN TV shipments up nearly sixfold to 2.1 million units.
News categories: CTA, Gary Shapiro, Digital TV, Gaming, Market Research, Metaverse, Smart Home, Smart TV, Smartphone, Streaming, USA

NEXTGEN TV expands to 11 stations in Phoenix
Jul 14, 2021 – As the first market in the U.S. to experience NEXTGEN TV when it launched in 2018, audiences in the Phoenix area can now enjoy an expanded roster of 11 local stations delivering the next generation broadcast technology.
News categories: Pearl TV, E.W. Scripps, Univision Communications, Anne Schelle, Brian Lawlor, Greg Coburn, ATSC 3, Content Distribution, Digital TV, USA

TiVo to provide TV viewership data to Horizon Media
Jul 13, 2021 – TiVo (Nasdaq: XPER) has entered into an agreement for Horizon Media to access its TV viewership data. The data is used by Horizon to drive improved outcomes in media planning, buying, digital retargeting, and measurement.
News categories: Xperi, Horizon Media, Fariba Zamaniyan, Laura McElhinney, Advertising, Big Data, Digital TV, USA

Cadent launches cross-screen addressable TV marketplace
Jul 13, 2021 – Cadent has launched a cross-screen self-service platform for buyers and sellers of addressable TV advertising. Cadent Aperture Platform provides a marketplace that includes CTV, OTT, and addressable STB inventory.
News categories: Cadent, DISH Media, Nick Troiano, Kevin Arrix, Advertising, Digital TV, USA

Sacramento TV stations launch NEXTGEN TV
Jul 8, 2021 – Six Sacramento TV stations (KOVR, KCRA, KQCA, KTXL, KXTV and KUVS) have banded together to launch NEXTGEN TV. Sacramento is the first city in Northern California to launch a commercial NEXTGEN TV service.
News categories: Pearl TV, Anne Schelle, Ariel Roblin, Kurt Rao, ATSC 3, Content Distribution, Digital TV, USA