USA (United States of America) Digital TV News

SeaChange Advanced Advertising Platform selected by Armstrong and BEAM
Jun 27, 2022 – SeaChange (NASDAQ:SEAC) has announced that it will deploy its latest Advanced Advertising Platform for two partners in North America, enabling new and incremental video ad revenues both for Linear TV and streaming services.
News categories: SeaChange, Armstrong, BEAM, Robert Rozycki, Mike Giobbi, Jason Rang, Advertising, Cable TV, Digital TV, USA

U.S. streaming video consumers becoming more price sensitive
Jun 23, 2022 – According to The NPD Group, from October 2021 to April 2022, cost went from the #4 reason for cancelling an SVOD service to #2. According to NPD's latest study, consumers are also increasingly signing up for services based on promotional or discounted offers.
News categories: NPD Group, John Buffone, Digital TV, Market Research, Streaming, USA

SES-22 to launch on June 29th
Jun 24, 2022 – SES has announced that SES-22 is currently being prepared for launch. Built by Thales Alenia Space, SES-22 will operate in the 135°W orbital slot delivering TV and radio to millions of American homes, along with other data transmission services.
News categories: SES S.A, Thales, SpaceX, Content Distribution, Digital TV, Satellite, USA

Horizon Media to trial Comscore Local TV measurement data
Jun 23, 2022 – Horizon Media is testing Comscore’s (Nasdaq: SCOR) local TV measurement solution as a new form of currency for 2023 planning and buying. The partnership follows Horizon Media’s commitment to transact up to 15% of Upfronts with alternative currencies.
News categories: Comscore, Horizon Media, Carol Hinnant, Eric Blankfein, Advertising, Big Data, Digital TV, USA

TikTok now available on VIZIO Smart TVs
Jun 23, 2022 – VIZIO (NYSE: VZIO) has announced that TikTok TV is now available on VIZIO Smart TVs. The integration allows VIZIO users to discover videos from their favorite TikTok creators and topics directly from the VIZIO home screen.
News categories: VIZIO, TikTok, Apps, Digital TV, Smart TV, Streaming, USA

Frost & Sullivan names Samba TV #1 in TV viewership data capability
Jun 23, 2022 – Frost & Sullivan has released findings of an analysis assessing the capabilities of eight leading television data providers. The '2022 Frost Radar on Television Viewership Data Providers' found Samba TV to be the leader in TV data capabilities.
News categories: Samba TV, Frost & Sullivan, Ashwin Navin, Robert Cavin, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

By 2024, U.S. traditional pay-TV to have declined to 76.7 million households
Jun 21, 2022 – According to Parks Associates, U.S. pay-TV subscriptions and revenues are on a continuous decline as consumers embrace OTT services. The firm expects traditional pay-TV to decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27% drop from 2014.
News categories: Parks Associates, Paul Erickson, Digital TV, Subscribers, USA

Magnite agrees ACR data deal with LG Ads Solutions
Jun 21, 2022 – Magnite (NASDAQ: MGNI) has announced a deal with LG Ads Solutions under which Magnite will have access to LG Ads' automatic content recognition (ACR) data for planning, activation, measurement and analytics through its supply-side platform (SSP).
News categories: Magnite, LG Ads Solutions, Sean Buckley, Raghu Kodige, Sean Muzzy, Megan Pagliuca, Advertising, Big Data, Digital TV, Smart TV, USA

Yahoo appointed DSP for DIRECTV Advertising's addressable inventory
Jun 20, 2022 – DIRECTV Advertising and Yahoo are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. The agreement enables interoperability between addressable TV and CTV in the U.S.
News categories: Yahoo, DIRECTV, Iván Markman, Amy Leifer, Advertising, Digital TV, IPTV, Satellite, Streaming, USA