USA (United States of America) Digital TV News

NextGen TV launches in West Palm Beach
Mar 8, 2022 – Television stations in West Palm Beach have begun broadcasting with NextGen TV, powered by ATSC 3.0. The launch includes WPBF, WPEC, WFLX, WPTV-TV and WWHB-CD. BitPath led the planning process and coordinated efforts across the five stations.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Comscore powers automated TV ad buying and selling at WideOrbit
Mar 8, 2022 – Comscore (Nasdaq: SCOR) and WideOrbit are expanding their partnership to create the next generation of automated linear TV buying and selling. WideOrbit will use Comscore TV information to power automated TV transactions and audience targeting.
News categories: Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA

Apple TV+ comes to Comcast’s entertainment platforms
Mar 7, 2022 – Comcast and Apple have launched Apple TV+ across Comcast’s entertainment platforms in the U.S., including Xfinity X1, Xfinity Flex and XClass TV. Apple TV+ launched on Sky devices (Sky Q and Sky Glass) in the UK and Europe in December.
News categories: Comcast, Apple, Sam Schwartz, Peter Stern, Cable TV, Digital TV, Set Top Box, Smart TV, Streaming, USA

CNN announces pricing for CNN+
Mar 3, 2022 – CNN has announced that CNN+ will debut this spring with a content offering that will be available for purchase at $5.99 per month or $59.99 per year. CNN+ offers three types of content: live, on-demand and interactive programming.
News categories: CNN, Andrew Morse, Alex MacCallum, Digital TV, Streaming, USA

Disney+ to introduce ad-supported subscription offering
Mar 4, 2022 – Disney has announced that Disney+ will expand its offering by introducing an ad-supported subscription in addition to its option without ads, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.
News categories: Disney, Kareem Daniel, Rita Ferro, Digital TV, Streaming, USA, Worldwide

datafuelX launches predictive analytics for media selling and buying
Mar 3, 2022 – datafuelX has launched. The company’s first two predictive analytics solutions help media, agencies and brands extract greater value from their media spend and converge linear reach and digital targeting through the power of advanced analytics.
News categories: datafuelX, Jay Amato, Howard Shimmel, Spencer Lambert, Michael Strober, Dan Aversano, Advertising, Big Data, Digital TV, USA, Worldwide

Verizon trials +play entertainment hub
Mar 3, 2022 – Verizon customers will have exclusive access to +play, a platform that allows users to discover, purchase and manage some of their favorite subscriptions across entertainment, audio, gaming, fitness, music, lifestyle and more – all in one place.
News categories: Verizon, Manon Brouillette, Digital TV, Set Top Box, Streaming, USA

VIZIO reports 4Q 2021 results
Mar 3, 2022 – VIZIO Holding (NYSE: VZIO) has announced results for the three and twelve months ended December 31, 2021. The company reported that there are now 15.1 million SmartCast Active Accounts, up 24% year-on-year.
News categories: VIZIO, Advertising, Digital TV, Results, Smart TV, Streaming, USA

Nielsen and Cox Media sign TV and audio measurement agreement
Mar 3, 2022 – Nielsen (NYSE: NLSN) and Cox Media Group have announced a renewal agreement for television and audio measurement services covering Cox Media Group local TV stations in 10 full service television markets and for Cox Media Group local radio stations.
News categories: Nielsen, Cox Media, Advertising, Big Data, Digital TV, USA