Amino and beeTV team up for a revolutionary personalised TV experience
Tuesday, September 8th, 2009
IBC 2009 in Amsterdam, 11-15 September: Amino at stand 5.B40, beeTV at the IPTV Zone, Booth IP603
CAMBRIDGE UK and MILAN, Italy — Amino Communications (LSE: AMO), the world’s leading independent IPTV specialists, has partnered with beeTV, the pioneer and inventor of the PCC™ (Personal Content Channel™), to develop and deliver a recommendation-based personalised TV experience, via Amino’s award-winning range of set-top boxes (STBs).
The PCC™ uses a set of proprietary contextual recommendation algorithms that identify the viewers’ habits, taste, viewing history, personal viewing context and up-to-date general trends. The PCC™, which resides on the STB, gathers suitable recommendations from all content sources including broadcast TV, subscription TV, Video-on-Demand (VoD), PVR/Catch-up and pushes it to each individual viewer as an entertaining, personalised channel that leverages on the richness and impact of visual television images. The solution requires no “catalogue” textual description, no channel surfing nor red and green buttons.
The PCC™, a white label interface, enables providers to increase VoD consumption and improve customer acquisition and retention. The PCC™’s powerful management tools allow providers to initiate and manage content-marketing activities and proactively insert their business logic.
It also maximises brand extension across multiple platforms and creates potential revenue streams from targeted advertising by gathering and utilising valuable collected customer marketing data.
Yoram Granit CEO at beeTV said: “We are very excited to be working with Amino, whose name is known throughout the IPTV industry for quality, cutting edge products and innovative solutions. We see tremendous opportunities in working across the entire range of Amino boxes and with different ecosystem partners.”
Kevin Lingley, Amino’s Head of Solutions Strategy added: “The solution has real possibilities for the viewer and the service provider alike. This will revolutionise the way viewers consume content and we are always looking for ways the service provider can reduce churn and increase customer satisfaction.”
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