Mirics and Shanghai HDIC deliver HD broadcast TV capability to PC users in China

Monday, October 12th, 2009
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Convenient USB dongle reference design integrates Mirics’ FlexiRF tuner and HDIC’s demodulator to receive DTTB broadcast digital TV content

SUNNYVALE, CA., and SHANGHAI, China — Mirics Semiconductor and Shanghai High Definition Digital Technology Industrial Company Ltd (“HDIC”), announce the availability of a digital TV reference design targeting the full range of portable and desktop PC devices. The reference design addresses both the standard-definition (SD) and high-definition (HD) transmission modes supported by the Digital Television Terrestrial Broadcast (DTTB) standard. DTTB (formal reference GB20600-2006) became the mandatory digital terrestrial TV standard for Chinese broadcasters in August 2007.

The production-ready reference design is available in a USB dongle form factor, and was developed under the strategic partnership between the two companies first announced in June. The design features Mirics’ FlexiRF™ chip tuner, HDIC’s low power DTTB demodulator, USB interfacing and PC-based application software for audio and video playback. The dongle design enables existing personal computer platforms such as All-in-One (AIO) PCs and portable notebooks and netbooks to support DTTB-based TV reception, enabling PC users to enjoy the benefits of digital TV, and in particular the superior user experience of HD content.

Commenting on the announcement, Dr Joseph Chu, VP APAC, Mirics, said: “Mirics is extremely pleased with the rapid progress made by the two companies in developing a commercial DTTB solution for PCs so soon after the strategic collaboration was first announced. It is a strong validation of the technical and collaborative capabilities of each company.” Young Dai, VP, HDIC, added: “This reference design is the first solution targeting PC platforms that supports both single-carrier and multi-carrier digital broadcasts, bringing the capability of a wider range of live TV content in SD and vivid HD to potentially millions of PC users in China and Hong Kong.”

Mirics will be demonstrating the announced DTTB reference design at its booth (# CHB04) at the Hong Kong Electronics Fair being held in Hong Kong from October 13th to 16th.