Wipro Enters Blu-ray Market Through Partnership With PhilipsTuesday, April 6th, 2010
Offers Solutions Based on Blu-ray Middleware Developed by Philips, to Reduce Time-to-Market for Wipro’s Customers
BANGALORE, India — Wipro Technologies, the global IT services business of Wipro Limited (NYSE: WIT) today announced that the company has signed a partnership agreement with Philips (AEX: PHI; NYSE: PHG) to offer Blu-ray middleware and solution development services around Philips’ developed Blu-ray technology. Wipro enters the Blu-ray market with sub-licensing rights to offer Blu-ray middleware to its customers.
The entry barrier in this space is high due to the significant dormant period before a company can enter into this market. Through this partnership with Philips, Wipro will be able to reduce the time-to-market for its customer requirements.
“Philips is happy to have this cooperation with Wipro in place” stated Frederic Guillanneuf, Director IP Licensing, Philips Intellectual Property and Standards. “Philips is strongly committed to Blu-ray Disc (BD); the engagement with Wipro, a major supplier of embedded software, will successfully support the further development of the BD market.”
Commenting on this exclusive licensing agreement, Nagamani Murthy, Vice President, Mobile, Automotive and Consumer Electronics Group, Wipro Technologies said, “We are happy to enter the Blu-ray market with technology as developed by Philips, a leader in Blu-ray technology. The Philips middleware stack has established market credibility and it is a significant addition to our portfolio of Digital TV IPs and solutions. With this partnership, Wipro can create hybrid devices – those that integrate Digital TVs, Set Top Boxes and Media players like the Blu-ray for our customers and also provide niche solutions that will help them create a mark of distinction in the market”.