ActiveVideo Shows Power of CloudTV Platform at Cable Show 2010

LOS ANGELES — The Cable Show 2010 — My World Exhibit and Booth 1801 — ActiveVideo Networks™, the global leader in cloud-based interactive television solutions, will show how its CloudTV™ platform can drive the launch of innovative services and next-generation television experiences in multiple exhibits at The Cable Show 2010.

In Booth #1801 and the “My World: Powered by Cable” exhibit, ActiveVideo will demonstrate how processing in the network cloud can enable cable operators and programmers to increase subscriber engagement, leverage Web-based navigation and generate new revenues. The exhibits will include applications that are live with major cable and IPTV operators, as well as apps that are being designed for future deployments. ActiveVideo is in approximately 5 million homes in the United States and abroad.

The ActiveVideo demonstration will include:

• Web-style personal and social television applications;
• iPhone remote navigation that increase the ability to find and control content;
• Intuitive navigation to drive next-generation on-demand iVOD experiences;
• Web-based interactivity that enhances EBIF capabilities;
• Games innovation and field results that confirm the power of games as a driver of usage;
• Advanced VOD advertising integration.

“As our footprint has grown over the past 12 months, there has been increasing recognition by the industry of how CloudTV can provide services that truly differentiate cable from competitors,” said Jeff Miller, president and CEO for ActiveVideo Networks. “Our Cable Show exhibit includes a smorgasbord of applications that can be delivered to any subscriber using existing cable infrastructure.”

The ActiveVideo CloudTV platform utilizes existing VOD infrastructures or broadband connections to increase subscriber value for cable system operators and programmers. The platform uses existing Web content development technologies to enable operators, traditional and Web programmers and advertisers to write rich interactive content once that can be delivered uniformly to any digital set-top box, CI+ enabled television or broadband-connected CE device.