Broadcom announces ISDB-T product family for South AmericaMonday, August 23rd, 2010
Broadcom’s Industry-Leading and Cost Effective HD ISDB-T Silicon Solutions are Designed Specifically for South America’s Digital TV Transition
SAO PAULO, Brazil, — BROADCAST & CABLE — Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced its industry-leading ISDB-T product family designed specifically to support South America’s transition to digital TV programming. With the industry’s only integrated high definition (HD) ISDB-T tuner and demodulator, optimized software support and FastRTV™ channel change acceleration technology, Broadcom’s technology enables new cost efficiencies while exceeding the requirements for performance, quality and low power.
Featuring support for TQTVD’s AstroTV platform, Broadcom’s field proven and market leading solutions enable DTVi interactive TV content and e-government services. The product family includes the Broadcom® BCM7405 set-top box (STB) system-on-a-chip (SoC) solution and the Broadcom BCM7540 ISDB-T HD digital terrestrial converter box SoC solution, and both will be demonstrated at the upcoming Broadcast & Cable 2010 show in São Paulo, Brazil from August 25th through August 27th.
- Broadcom’s highly integrated BCM7405 and BCM7540 SoC solutions are designed specifically for meeting South American requirements to cost-effectively enable the digital TV transition and includes the following advantages:
- Features the industry’s first and only integrated ISDB-T tuner, digital channel demodulator and HD decoder for very small form factors and cost optimization
- Fully integrates AstroTV software support
- Features unique FastRTV channel change acceleration technology that improves channel change speeds by up to 5 times
- Integrates a dynamic power management controller that is capable of managing power very efficiently and can switch from a very low power standby mode to a fully active mode in seconds
- As Brazil’s population (of approximately 189 million) transitions to digital TV programming (the analog TV broadcasting shut-off date is scheduled for 2016), Broadcom’s ISDB-T technology will enable Brazil to cost effectively complete this transition while also offering consumers the innovative and interactive AstroTV platform.
- By supporting AstroTV, Broadcom’s technology enables iDTV interactive services such as shopping, voting, viewing statistics, education and public announcements, all of which provide a more exciting and informational TV experience.
- Over 95 percent of homes in Brazil receive open TV broadcasting while only 23 percent have a broadband Internet connection. As a result, a large majority of households in Brazil have little or no access to information online or to public service announcements*.
- By transitioning to iDTV, the Brazilian government can cost effectively provide informational and governmental services to a large number of households, and interactive applications can be implemented to include public services, banking, health information and long distance education.
- The BCM7405 STB SoC solution and the BCM7540 digital terrestrial converter box SoC solution feature AstroTV support for iDTV interactive services and are currently shipping to manufacturers.