Brazil adds 650,000 pay TV subscribers in 1Q 2011

Thursday, April 28th, 2011
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According to Brazil’s Agência Nacional de Telecomunicações (Anatel), the country’s pay TV subscriber base ended March 2011 at 10,418,829, up 649,836 in the quarter, with satellite adding nearly 550,000 during the period.

Pay TV subscribers:

                          Year-on-year
      Period-end  ---------------------
Year       Total  Additions  Growth (%)
----  ----------  ---------  ----------
2006   4,583,125    406,767        9.70
2007   5,348,571    765,446       16.70
2008   6,320,852    972,281       18.18
2009   7,473,476  1,152,624       18.24
2010   9,768,993  2,295,517       30.72
1Q11  10,418,829  2,499,449       31.56

Number of subscribers added in 1Q 2011:

Cable  121,361
DTH    547,625
MMDS   -19,149
       -------
TOTAL  649,836

Pay TV subscribers by operator:

                                March 2010  March 2011   Additions
                                ----------  ----------  ----------
NET Serviços (MMDS and Cable)    3,767,655   4,327,528     559,873
SKY Brasil (MMDS and DTH)        2,039,756   2,857,639     817,883
Embratel (DTH)                     444,417   1,375,557     931,140
Telefônica (MMDS and DTH)          469,068     508,657      39,589
Oi TV (DTH and Cable)              312,254     347,922      35,668
Abril (Cable and wireless)         165,049     162,211      -2,838
                                ----------  ----------  ----------
     Subtotal                    7,198,199   9,579,514   2,381,315
Others                             721,181     839,315     118,134
                                ----------  ----------  ----------
     TOTAL                       7,919,380  10,418,829   2,499,449

More: Dados Estatísticos dos Serviços de TV por Assinatura