DTT boom extends beyond Europe
Wednesday, July 24th, 2013
Covering 97 countries, the number of homes receiving DTT signals will more than double between 2013 and 2018 – by reaching 553 million, according to a new report from Digital TV Research. The Digital Terrestrial TV Forecasts report expects the number of primary DTT homes (those not subscribing to cable, IPTV or satellite TV and using DTT on their main set) will also double over the same period – to 380 million in 2018.
Therefore, 173 million homes (31% of the DTT total) will only watch DTT signals on secondary sets (in the bedroom or the kitchen, for example) by 2018; up from 64 million (30% of the DTT total) at end-2012.
More than a third of the world’s TV households will receive DTT signals by 2018; up from only 15% at end-2012. From this total, nearly a quarter will be primary DTT homes by 2018; up from a tenth in 2012.
Western Europe accounted for more than 40% the global total at end-2012. However, the region will rapidly lose market share – contributing only 19% of the total by 2018 – despite its total DTT household figure increasing by 20% to 105 million. More than half the TV households in Western Europe receive DTT signals.
Western Europe will mainly lose market share to the Asia Pacific region, which will increase from 28% of the global total in 2012 to 43% by 2018 – or from 58 million DTT homes to 240 million. Penetration of TV households will increase from 7% in 2012 to 27% by 2018.
Top 10 countries by total DTT households (000)
2012 2018 ----------------- ----------------- USA 23,389 China 152,000 Italy 23,000 Brazil 37,011 China 20,564 USA 32,276 UK 19,633 Russia 26,197 Japan 19,572 Japan 26,021 France 16,500 Italy 24,208 Spain 13,922 UK 23,032 Russia 7,673 France 20,703 Brazil 6,953 Spain 16,367 Australia 6,740 India 15,049
Source: Digital TV Research Ltd.
Despite its low DTT penetration, the US hung on to the top slot in 2012 as the largest country by DTT households. However, the top rankings will change a lot over the next five years. China will add a staggering 132 million DTT homes by 2018 to become the largest DTT country by a considerable distance. Brazil will add 30 million to take second place, with Russia adding 19 million. India, the remaining BRIC country, will have 15 million DTT homes by 2018 from none at end-2012.
Total DTT households by standard (000)
2012 2013 2014 2015 2016 2017 2018 ------- ------- ------- ------- ------- ------- ------- DVB-T 129,901 153,246 175,631 201,190 223,329 246,001 266,321 ATSC 30,487 33,999 37,534 41,720 46,093 50,886 54,759 ISDB-T 28,425 41,067 46,372 52,596 59,967 67,252 73,850 DMB-T 22,286 35,128 56,791 79,053 110,623 134,244 154,034 Undecided 0 223 767 1,335 1,977 2,786 3,741
Source: Digital TV Research Ltd.
Note: Figures are at year-end
DVB-T is by far the most popular DTT standard at present; taken by 130 million homes at end-2012. This total is expected to double to 266 million by 2018. However, the China-backed DMB-T standard will rocket from 22 million homes at end-2012 to 154 million by 2018, due mainly to domestic market growth.
More: Digital Terrestrial TV Forecasts
Links: Market Research Store
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