Viasat Launches High Definition TelevisionTuesday, January 15th, 2008
Modern Times Group MTG AB (publ.) (MTGÂ´ or the GroupÂ´), the international entertainment broadcasting group, today announced that Viasat Broadcasting has launched its high definition television (HDTV) offering on its Nordic Satellite pay-TV platform, including two Viasat-branded premium HDTV channels – TV1000 HD and Viasat Sport HD.
The initial line up of ViasatÂ´s HDTV channels consists of TV1000 HD and National Geographic Channel HD in Sweden, Norway, Denmark and Finland and Viasat Sport HD in Sweden, Norway and Finland. ViasatÂ´s Danish subscribers will have access to TV2 Sport HD channel which is produced by the MTG and TV2 Denmark joint venture. Viasat will continue to expand its HDTV offering moving forward and add new premium HD channels to the platform.
The HDTV service will be offered to subscribers for SEK/NOK/DKK 99 per month. In order to view the Viasat HDTV channels, subscribers will also have to upgrade to an HD-compliant set-top box. At launch, two HD-ready set top boxes will be made available – a Viasat Plus HD PVR box from Pace Micro, and a standard Viasat HD box made by Samsung. Both set-top boxes support the high definition 720p and 1080i formats and use NDS middleware and content security.
Hans-Holger Albrecht, President and CEO of MTG, commented: “High definition television provides a significantly improved viewing experience, with crystal clear picture quality and vibrant colours. Our initial HD channel offering incorporates a mix of high profile premium sports, movies and documentary channels, and reflects the investments we have been making in our pay-TV platform over the past year in order to bring our subscribers the best and highest quality TV entertainment.”